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PELATIHAN PENGELOLAAN KEUANGAN DAN PROMOSI DIGITAL UNTUK UMKM Ardiansyah, Lalu Yayan; Palit, Juliana; Prasetyo, Rahman
Jurnal Pengabdian Masyarakat Multidisiplin Vol 7 No 2 (2024): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v7i2.4356

Abstract

Usaha kecil dan menengah semakin berkembang seiring dengan kemajuan teknologi industri dan pariwisata di Lombok. Berdasarkan data dari Badan Pusat Statistik, kota Mataram menempati urutan pertama UMKM terbanyak di NTB dengan jumlah 22.473 per juli 2021. Permasalahan UMKM di kota Mataram masih terkendala pada permodalan, perizinan, bahan baku, pemasaran produk, pengelolaan keuangan dan inovasi. Temuan dari penelitian yang telah dilakukan oleh Tim Pengabdian Masyarakat Universitas Bumigora, dari total 100 UMKM yang telah disurvey menyatakan bahwa modal menjadi kendala terbesar dari para pelaku UMKM dalam mengembangkan bisnis dengan presentase 37%, pengelolaan keuangan 30%, promosi 17%, bahan baku 15%, dan lain-lain 11%. Berdasarkan dari data observasi maka diperlukan suatu tindakan utuk mengatasi permasalahan UMKM dan membantu mengembangkan usaha dari para pelaku UMKM yang di Kota Mataram. Tim Pengabdian Masyarakat Universitas Bumigora mencoba memfasilitasi para UMKM dalam menghadapi tantangan terutama yang berkaitan dengan pengelolaan keuangan dan promosi dengan melakukan pelatihan untuk para pelaku UMKM. Pelatihan UMKM dikemas dalam bentuk workshop yang disertai praktik dalam membuat laporan keuangan dan melakukan promosi secara digital sebagai tindak lanjut dari pelatihan ini.
Implications of Digitalization of Accounting for the Development of the Accounting Curriculum Ardiansyah, Lalu Yayan; Imtiyaz Farras Mufidah; Anisaul Hasanah
International Journal of Islamic Business and Management Review Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i2.804

Abstract

The rapid increase in digitalization of accounting has changed the business landscape calling for more innovative solutions. At the practitioner level, the use of fintech is a necessity, while at the academic level, fintech has not yet been fully implemented in the learning process. Accounting education must follow the circumstances to be able to produce quality output and be able to compete in the world of work. The aim of this research is to discuss the extent to which accounting digitalization has occurred, what areas are affected by accounting digitalization, the opportunities that arise as a result of accounting digitalization, the readiness of prospective accountants to face accounting digitalization, what changes need to be made to the accounting education curriculum. The method used in research is a qualitative method with the aim of explaining phenomena, attitudes, dynamics that show the actual situation. The data collection process in this research takes the form of observation, interviews, documentation and literature reviews from various written sources related to accounting digitalization. The findings of this research are that there are changes that need to be made by accounting at this time to include artificial intelligence technology such as AI, cloud systems, IoT, into the academic learning process, thereby improving workforce skills in their field when combined with the use of technology. Automation in accounting can reduce the share of work for accounting graduates, causing the demand for workers to decrease, even for technical matters with the help of applications. Digitalization of accounting using cloud computing systems makes it easier for financial decision makers