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All Journal AMMA : Jurnal Pengabdian Masyarakat
Ahmad Daffa
Universitas Harapan Medan
Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Website Lapak Desa Untuk Promosi Dan Pemasaran Produk UMKM Di Desa Sambirejo Timur, Kabupaten Deli Serdang Ihsan Lubis; Husni Lubis; Halimatussa’diah; Maxi L Hutahaean; Marcho M Hutahaean; Ahmad Daffa; Yuli Artika; Salsabila
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 : Agustus (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

East Sambirejo Village is a village in Deli Serdang district. The village has many MSME businesses that are managed conventionally. This makes product marketing's reach limited. In this digital era, the internet is one of the most effective and efficient marketing media because it has a wide market reach and is more cost-effective. Based on this, this activity was carried out to improve the marketing of MSME products in East Sambirejo Village. The expected results of this activity are to produce a website that the village community can use to promote existing products in the village and also sell MSME products online.
Pengenalan Website Lapak Desa Dan Cara Memasarkan Produk UMKM Secara Online Di Desa Sambi Rejo Timur Deli Serdang Sumatera Utara Husni Lubis; Ihsan Lubis; Halimatussa’diah; Maxi. L Hutahaean; Marcho M Hutahaean; Ahmad Daffa; Yuli Artika; Salsabila
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Digital marketing is one method used by business actors to introduce their products and services to the public. Apart from that, digital marketing can also be used as a transaction medium between sellers and buyers. With digital marketing, product marketing reach can be wider and reach more people. Customer and marketing costs can be reduced and made more efficient. Village Stalls is one of the service team's proposals to help business actors market  their products. In order to further promote the website, it is necessary to introduce business actors regarding the use of the website. Furthermore, the team also helps entrepreneurs or administrators with registration and provides an introduction to the features they have. From this activity, it is hoped that the marketing of business actors' products will be broader and can help increase the level of income of the people in the village.
Co-Authors Halimatussa’diah Ihsan Lubis Lubis, Husni Marcho M Hutahaean Maxi L Hutahaean Maxi. L Hutahaean Salsabila Yuli Artika Yuli Artika