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All Journal Indonesian Journal of Economics and Strategic Management
Tegar Ramadhan
Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF CELEBRITY ENDORSER AND PRODUCT QUALITY ON PURCHASING DECISION FOR VENTELA LOCAL SHOES (CASE STUDY OF BHAYANGKARA JAKARTA RAYA) Tegar Ramadhan; Yayan Hendayana; Murti Wijayanti
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

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Abstract

The research aims to determine simultaneously and partially the independent variables namely Celebrity Endorser, product quality, and purchasing decision dependent variable. This research method is a quantitative method, which in this study uses purposive sampling calculations with Lemshow. The population in this study were Bhayangkara University students in Jakarta, with a sample of 100 respondents, where the criteria for respondents were Ubhara students and Ventela shoe consumers. Before conducting data analysis, researchers used 30 respondents as a pilot study to determine the feasibility of this study with the help of the SPSS version 24 program.
Co-Authors Murti Wijayanti Yayan Hendayana