Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal Neo Journal of economy and social humanities Journal of Information Systems Management and Digital Business Journal of Administration Studies
TITO SURYAWIJAYA
UNIVERSITAS DIAN NUSWANTORO
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PARTIKA: DESIGNING AR-BASED APPLICATIONS FOR THE SALE OF NUSANTARA FABRICS TITO SURYAWIJAYA; DICKY SETIAWAN; LIA RAHMAWATI; FISICHELLA LAURENT; FEBRIANUR PUTRA
Journal of Information Systems Management and Digital Business Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jismdb.v1i2.299

Abstract

The post-pandemic has forced Indonesian cloth sellers in Indonesia to face changes in consumer behavior who tend to shop online. They need to find innovative ways to market products and reach potential customers. One of the problems faced is how to present traditional fabrics effectively to potential buyers. Therefore, a more creative and interactive marketing approach is needed. Using the needs analysis method to design innovative augmented reality (AR) integration in the sale of Indonesian fabrics could be an interesting solution. With AR, which will later be called PARTIKA, sellers can show potential buyers how the fabric looks in various situations, provide virtual interaction with the product, and provide detailed information. This application can thus provide a more in-depth and convincing experience, helping customers make better purchasing decisions.
The Urgensi embentukan Undang-Undang Student Government sebagai Landasan Hukum untuk Mereformasi Tata Kelola Pemerintahan Mahasiswa di Universitas Dian Nuswantoro Tito Suryawijaya; Ahmad Fadhilah; Citra Salsabila; Gabriella Medantoro; Rania Suksmaningtyas
Journal of Administration Studies Vol. 1 No. 2 (2024): Journal of Administration Studies
Publisher : Institut Riset dan Publikasi Asas Nusantara.

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Abstract

This study aims to analyze the impact of designing the Legal Standing Student Government and changes in the governance structure of student administration at Universitas Dian Nuswantoro. A qualitative method was employed to delve into the policy implementation and organizational structural changes. The research subject will involve various related parties, including student organization administrators, members, and parties involved in the decision-making process in designing legal standing for student government. Data will be verified through triangulation, by comparing information from various sources, such as interviews, document analysis, and observations. Testing the legal standing design uses a normative analysis methodology. The research findings indicate a significant positive contribution, including improved organizational effectiveness and increased student participation. The originality of the study lies in the specific focus on the implementation of the design within the context of a particular university. The novelty of this research is manifested in the in-depth understanding of the impact of Legal Standing on the governance of student administration, providing a fresh perspective on the role and relevance of this policy in enhancing the quality of student organizations in higher education.
Augmented Retail Marketing: Comprehending Customer Satisfaction by AR Marketing Media Tito Suryawijaya; Diana Aqmala
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.139

Abstract

This research aims to explore the role of Augmented Reality (AR) as a marketing medium in the context of the post-pandemic retail sector. This research adopts a quantitative approach using the SEM - PLS model. Data was obtained through an online survey using a Google Form-based questionnaire filled out by 100 respondents who had used the AR feature to purchase retail products more than twice. Research findings indicate that AR has great potential to increase customer satisfaction and influence consumer purchasing behavior in the post-pandemic retail sector. The implication of this research is that retail companies can utilize AR technology as an effective marketing tool to improve consumer experience, customer satisfaction and business growth. This research also contributes to the AR-based marketing literature, especially in the post-pandemic retail sector, which can be called "Augmented Retail Marketing". Thus, this research illustrates the important role of AR in shaping the future of retail marketing.
Co-Authors Ahmad Fadhilah Citra Salsabila Diana Aqmala DICKY SETIAWAN Febrianur Ibnu Fitroh Sukono Putra FISICHELLA LAURENT Gabriella Medantoro LIA RAHMAWATI Rania Suksmaningtyas