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All Journal JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Yuda Putra
Universitas Muhammadiyah Muara Bungo
Religion Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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EDUKASI PEMANFAATAN DIGITAL MARKETING UNTUK MENGEMBANGKAN DAN PEMASARAN BATIK DESA PURWO BAKTI Vivi Yanti; Risti Afriyani; Ahmad Risman; Yuda Putra; Chairunnisa Azzahra
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): JPPM Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1875

Abstract

The batik industry in Purwo Bakti Village, Jambi, has great growth potential. However, the batik artisans are still constrained in marketing their products widely. Digital marketing education aims to equip batik artisans with the knowledge and skills to market their products using digital platforms. Education is carried out using training and mentoring methods. The training materials include an introduction to digital platforms, interesting content creation techniques, and digital marketing strategies. After attending the education, the batik craftsmen can create accounts and manage digital platforms, create interesting content to promote batik products and carry out digital marketing strategies by utilizing social media Facebook, WhatsApp and Instagram.
Co-Authors Ahmad Risman Chairunnisa Azzahra Risti Afriyani Vivi Yanti