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All Journal Promotif: Jurnal Kesehatan Masyarakat Proceeding of International Conference on Multidisciplinary Research
Riski Muhammad
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Education Engineering Public Health

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The Influence of Marketing Mix on Loyalty of Internal Medicine Outpatients at the RSIA Hospital in Aceh Province Masyudi; Riski Muhammad; Aris Winandar; Yuliani Safmila; Namira Yusuf
Proceeding of International Conference on Multidisciplinary Research Vol. 6 No. 2 (2024): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/picmr.v6i2.1235

Abstract

Patient loyalty cannot be separated from the strategy used by the hospital. Selection of strategy in a hospital is a major concern that must be prioritized. One strategy that believed able to increase patient loyalty is a marketing mix. It is known to RSIA that RSIA Aceh Province has implemented a product mix such as the Iva test and is equipped with adequate tools, but there are still service products that are not yet supported by adequate tools.enough until caused the RSIA management to have to refer the patient back to RSUDZA. This research aims to determine the influence of the marketing mix (product, place, promotion, human resources, physical appearance, service process, and price) on the loyalty of Internal Medicine Outpatient Polyclinic patients at the Aceh Province Women's and Children's Hospital in 2023. This research method This is a quantitative research with a cross sectional design. The population of this study were outpatients from the internal medicine clinic of RSIA Aceh Province. The sample used in this study used the Lemeshow equation to obtain a sample of 96 people. Data analysis was carried out univariate, bivariate and multivariate. The research results show that there is an influence of product dimensions (p=0.008), place (p=0.003), promotion (p=0.041), human resources (health workers) (people) (p= 0.000), the physical appearance of the place of service (p=0.024) and the service process (process) on patient loyalty at RSIA Aceh Province (p=0.000). The most dominant factor influencing patient loyalty at RSIA Aceh Province is the service process, as evidenced by the Adjusted Odd Ratio (AOR) value of 8.492 (p=0.021≤0.05). It is hoped that the management of RSIA Aceh Province can improve physical and promotional factors which are believed to have an impact on patient loyalty.
Hubungan Pengetahuan, Konsumsi Jajanan Cepat Saji terhadap Kejadian Tonsilitis pada Anak Sekolah Dasar di Wilayah Kerja Puskesmas Batoh Kota Banda Aceh: The Relationship Between Knowledge, Fast Food Snack Consumption to the Incidence of Tonsillitis in Elementary School Children in the Working Area of Batoh Health Center Banda Aceh City Rafsanjani, T.M.; Cut Siti Fatimah; Riski Muhammad; Burhanuddin Syam; Hairil Akbar
Promotif : Jurnal Kesehatan Masyarakat Vol. 12 No. 2: DESEMBER 2022
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/promotif.v12i2.3104

Abstract

Berdasarkan studi pendahuluan peneliti dengan mewawancarai 2 orang petugas kesehatan dan 1 orang pasien tonsilitis ditemukan bahwa tonsilitis paling banyak diderita oleh anak – anak usia sekolah dasar dengan jumlah kasus sebanyak 708 kasus. Tingginya kasus tonsilitis di wilayah kerja Puskesmas Batoh disebabkan oleh beberapa faktor diantaranya pengetahuan, kebiasaan konsumsi jajanan cepat saji, hygiene mulut yang buruk dan kebiasaan konsumsi minuman dingin. Tonsilitis dapat menyebabkan sulit bernapas, berat badan menurun, pola tidur tidak teratur, dan menurunnya prestasi belajar di sekolah. Tujuan dari penelitian ini ialah untuk mengetahui hubungan pengetahuan, konsumsi jajanan cepat saji terhadap kejadian tonsilitis pada anak usia sekolah dasar di wilayah kerja Puskesmas Batoh. Jenis penelitian ini yaitu penelitian deskriptif observasional dengan menggunakan pendekatan cross sectional. Populasi pada penelitian ini adalah anak usia 6 – 12 tahun yang menderita tonsilitis sebanyak 708 orang. Jumlah sampel pada penelitian ini ialah 88 sampel. Teknik pengambilan sampling yang digunakan adalah simple random sampling. Penelitian dilakukan pada bulan Juni 2021. Data yang diperoleh dianalisis secara univariat dan bivariat. Hasil penelitian menunjukkan bahwa ada hubungan antara kebiasaan konsumsi jajanan cepat saji (p-value = 0.004 dan tidak ada hubungan antara pengetahuan (p – value = 0,326) ) dengan kejadian tonsilitis pada anak usia Sekolah Dasar. Disarankan bagi pihak puskesmas agar dapat melakukan penyuluhan kesehatan di instansi pendidikan dasar dalam upaya mencegah dan menangani jumlah kasus tonsilitis di wilayah kerja Puskesmas Batoh khususnya tentang konsumsi jajanan cepat saji.
Co-Authors Aris Winandar Cut Siti Fatimah Hairil Akbar Masyudi Masyudi Namira Yusuf Rafsanjani, T.M. Syam, Burhanuddin Yuliani Safmila