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All Journal Komunikasi : Jurnal Komunikasi Jurnal Penelitian Pendidikan IPA (JPPIPA) Eduvest - Journal of Universal Studies
Romi Iriandi Putra
Universitas Muhammadiyah Karanganyar
Aerospace Engineering Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Health Professions Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Empowerment Model For Small Traders In Traditional Markets Through The Multi-Benefit Endorsement Program (Portal Iman) Diwi Acita Irawati; Puji Astuti; Wakhid Kurniawan; Shabrina Herawati; Romi Iriandi Putra; Muhammad Yusuf Ariyadi
Eduvest - Journal of Universal Studies Vol. 3 No. 11 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i11.952

Abstract

The aim of this research was to find an effective empowerment model to alleviate traders from usury practices. A qualitative approach was employed through interviews, direct observations, social media observations, and literature studies. Traditional market locations were selected based on having more than 150 traders, and five markets were chosen: Bejen, Jungke, Nglano, Jaten, and Palur. The research results showed that usury practices burdened the traders significantly, but they had limited options for quick access to capital without complicated requirements. The presence of the Infaq Bank in eradicating usury practices has been beneficial to many business actors in Indonesia. In the Karanganyar region, the Infaq Bank named Bank Infaq Islamic Karanganyar has been operational for over 2 years. Seven study groups were formed for the empowerment of traders, with a total of 178 beneficiaries absorbing funds amounting to Rp. 278,000,000. The empowerment model for small traders in traditional markets through collaboration with the innovative Portal Iman received positive responses in five traditional markets, as evidenced by the willingness of worshippers, who are traders, to become permanent members of the Portal Iman study groups. This empowerment model involves four key roles: benefactors, motivators, managers, and beneficiaries of the Portal Iman. In conclusion, this empowerment model is acceptable for application among members of the Islamic Infaq Bank Karanganyar and the traditional market trader community in Karanganyar.
Response of Small Traders in Traditional Markets to the Iman Portal Innovation in Avoiding Usury Diwi Acita Irawati; Puji Astuti; Wakhid Kurniawan; Shabrina Herawati; Romi Iriandi Putra; Muhammad Yusuf Ariyadi
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): In Press
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8598

Abstract

Research on the Response of Small Traders in Traditional Markets to the Empowerment Innovation Portal Iman was carried out in Karanganyar from August to September 2023. This research aims to determine the response of small traders in traditional markets who were given socialization about Portal Iman, an empowerment innovation to avoid danger. usury. Qualitative and quantitative research was carried out in an integrated manner with surveys using questionnaires, interviews and field observations. All 92 recitation participants from 5 markets, namely Bejen, Jungke, Nglano, Jaten and Palur markets, were used as respondents for the socialization. The research results showed that the socialization participants were dominated by women (72.83%) compared to men (27.17%), with the majority aged 45 - 59 years or pre-elderly (60.87%); aged over 60 years or elderly (21.74%) and only 17.39% were aged 19 – 44 years or adults. The majority of participants' education was high school (SMA/MA/SMK) at 38.04%; Elementary school as much as 29.35% and junior high school as much as 20.65%. There were 5.44% of socialization participants who had not completed elementary school or even attended school and 6.52% who had attained higher education, either a diploma or bachelor's degree. The average length of business is 14.21 years, the longest is 44 years and the shortest is 1 year, with 66.57% own capital and 44.43% with borrowed capital, 36.67% have had contact with loan sharks, 61.11% have no contact and 2.2% did not provide information. Of the 36.6% who had contact with the loan shark, 12.22% were still in contact today, 64.44% were no longer in contact and 33.3% of respondents did not answer.
Strategi Televisi Lokal Semarang untuk Mempertahankan Eksistensi dalam Persaingan Di Era Digital Romi iriandi putra
Jurnal Komunikasi Vol 14, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i2.16373

Abstract

Cakra Semarang TV dan TVKU sebagai televisi lokal daerah yang mengangkat unsur budaya lokal Jawa Tengah serta mengembangkan ilmu pengetahuan yang ada di Kota Semarang. Perkembangan teknologi internet mengakibatkan persaingan dalam perebutan sumber daya penghidupan televisi lokal juga semakin kompetitif. Akan tetapi Cakra Semarang TV dan juga TVKU masih dapat bertahan dengan tayangan yang menjunjung tinggi unsur budaya lokal Semarang. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Cakra Semarang TV dan TVku dalam mempertahankan eksistensinya. Penelitian deskriptif kualitatif ini menggunakan teori niche yang melihat unsur niche breadth, niche overlap, dan competitive superiority. Peneliti melakukan pengumpulan data dengan cara wawancara mendalam, observasi, dokumentasi, dan pengumpulan arsip rekaman dari televisi lokal Semarang.  Dari hasil penelitian ini, peneliti menemukan strategi yang digunakan dengan menjalankan aktivitas marketing mix, meningkatkan brand awareness dengan konsep 7P, peran penting seorang marketing public relations dalam menjembatani kerjasama, instansi pemerintah menjadi sasaran utama (market niche) dalam sumber daya penghidupan televisi lokal, memanfaatkan berbagai platform media yang tersedia di Era digital, dan menjalin kerjasama yang bersifat longterm dengan cara membangun ikatan yang kuat (bonding), saling berempati (empathy), saling menguntungkan dan memberikan timbal balik (reciprocity), dan berkomitment terhadap kepercayaan yang dibangun (trust).
Co-Authors Irawati, Diwi Acita Muhammad Yusuf Ariyadi Puji Astuti Shabrina Herawati Wakhid Kurniawan