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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Journal Of Economic Sciences (Ekuisci) Journal Of Engineering Sciences (Improsci)
Ramadhian Agus Triono Sudalyo
University of Surakarta
Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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The Influence of Digital Marketing on Accounting Decisions: Implications and Challenges Ramadhian Agus Triono Sudalyo; Nurita Elfani Prasetyaningrum
Jurnal Ekuisci Vol 1 No 2 (2023): Vol 1 No 2 2023
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v1i2.99

Abstract

Digital Marketing Digital marketing has become a key pillar of modern business strategy, changing the way companies interact with consumers and creating new opportunities. However, these developments also have significant ramifications in the realm of accounting decisions. This study aims to analyze the influence of digital marketing on accounting decision practices in the context of modern companies.This study uses qualitative and quantitative approaches to collect and analyze data. Data was obtained through a survey of marketing and accounting management from 15 companies in Boyolali Regency that adopted digital marketing strategies. The results of the study show that digital marketing has a significant impact on three main aspects of accounting decisions, namely revenue recognition, advertising spending, and valuation of digital assets. Revenue recognition becomes more complex due to variations in revenue recognition from e-commerce transactions, online promotions, and affiliate programs. Fluctuating advertising spending in a digital environment requires more adaptive methods of managing costs. Valuation of digital assets such as copyrights and websites faces challenges in assessing fair value which is more dynamic. The impact of digital marketing on accounting decisions creates challenges and opportunities as the business paradigm changes. This research provides important insights for companies in optimizing accounting decision making in the ever-evolving digital era.
Implementation of the Constraint Satisfication Problems Method in Genetic Algorithms for Course Scheduling Systems Ramadhian Agus Triono Sudalyo; Mukhamad Budi Hartono; Freddy Wicaksono
Jurnal Improsci Vol 1 No 3 (2023): Vol 1 No3 17 Desember 2023
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/improsci.v1i3.149

Abstract

The creation of class schedules requires a high level of precision and focus to generate the best possible timetable. A schedule with the best solution can provide comfort for both faculty and students, thus enhancing the quality of early meetings during classes. However, in the engineering faculty of Muhammadiyah University Cirebon, classes often do not start simultaneously with other faculties due to the manual scheduling process. Addressing this issue, a system is needed to automate the creation of class schedules. By implementing the Constraint Satisfaction Problems method to impose constraints before evaluating the fitness values in the Genetic Algorithm, it can assist in searching for the best solutions in accordance with the scheduling requirements of each program in the Engineering faculty. The results of black box testing on the system, item code 06, demonstrate that the system can produce schedules that comply with the requirements of each program in the faculty.
Co-Authors Freddy Wicaksono Mukhamad Budi Hartono Nurita Elfani Prasetyaningrum