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All Journal Advances in Community Services Research
Fifi Nurafifah Ibrahim
Universitas Muslim Indonesia, Indonesia
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Accounting, Finance and Digital Marketing Education for Business Groups: A Study in Kuala Lumpur, Malaysia Fifi Nurafifah Ibrahim; Sutiawati Sutiawati; Rosmawati Rosmawati; Muslim Muslim
Advances in Community Services Research Vol. 1 No. 2 (2023): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v1i2.141

Abstract

Purpose: The purpose of this study is to explore the importance of effective financial record management practices and efficient marketing techniques for Micro, Small, and Medium Enterprises (MSMEs) in escalating corporate competition. Study design/methodology/approach: This study adopts an exploratory approach to examine the role of accounting as a methodical process encompassing the recording, classification, consolidation, manipulation, and communication of financial information, transactions, and events. It also explores how integrating technology can amplify product marketing endeavors for MSMEs. Findings: The study finds that adopting effective financial record management practices and efficient marketing techniques is crucial for MSMEs in today's competitive business environment. Accounting serves as an essential instrument in aiding financial planning and administration, while the integration of technology facilitates broader outreach to a more comprehensive demographic of consumers. Originality/value: This study highlights the importance of financial record management and marketing for MSMEs and provides insights into how accounting and technology can contribute to their success. The study also emphasizes the significance of providing educational resources, advisory services, and assistance in accounting, finance, and digital marketing to help individuals gain knowledge and improve their financial and marketing skills.
Snack Tower as A Contemporary Business Opportunity to Increase Village Income Kirana Ikhtiari; Nurfadila Nurfadila; Fifi Nurafifah Ibrahim; Hasnidar Syam; Musliha Shaleh
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.160

Abstract

Purpose: The specific aim was to provide training in making Snack towers, gift items made from snacks shaped like tarts or birthday cakes. These towers serve as an alternative option for gifts during important occasions. Study design/methodology/approach: The community service activity involved conducting training sessions in Snack tower making for the residents of Julukanaya Village to equip the participants with the necessary skills and knowledge to create Snack towers. The production process was designed to be cost-effective, allowing for adjustments based on individual budget constraints. The affordability of Snack towers led to high demand among the public. Findings: The community service activity successfully trained the residents of Julukanaya Village, enabling them to acquire new skills. The interest and enthusiasm of the community members were encouraged through this program, with the potential to increase their economic income. The Snack Tower production was identified as a contemporary business opportunity, presenting a viable option for new entrepreneurs. The Snack Tower business can also create employment opportunities for the surrounding community. Originality/value: The affordability and popularity of Snack towers make them a valuable option for gifts and presents during important occasions. The collaboration between the community and the trainers in this program can unleash the entrepreneurial potential of the Julukanaya Village community and contribute to the region's economic growth.
Co-Authors Hasnidar Syam Kirana Ikhtiari Musliha Shaleh Muslim Muslim Nurfadila Nurfadila Rosmawati Rosmawati Sutiawati Sutiawati