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All Journal Journal Informatic, Education and Management (JIEM)
Khairul Akmal
CV. Raja Cipta Media
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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The Role of Geographic Information Systems (GIS) in Location-Based Decision Making Khairul Akmal
Journal Informatic, Education and Management (JIEM) Vol 5 No 1 (2023): FEBRUARY
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v5i1.73

Abstract

Geographic Information Systems (GIS) play a crucial role in location-based decision making in various contexts. The aim of this research is to investigate how GIS contributes to improving the decision-making process by considering spatial factors. The research method used involves in-depth literature analysis as well as case studies to illustrate the application of GIS in the context of location-based decision making. The analysis results show that GIS provides advantages in visualizing geographic data, analyzing spatial patterns, and facilitating the integration of various information to support a more effective decision-making process. The conclusion of this research is that the application of GIS can increase efficiency and effectiveness in location-based decision making, both in the context of business, government and natural resource management.
Analysis of the Influence of Social Media on Marketing Information Systems in the Digital Business World Khairul Akmal
Journal Informatic, Education and Management (JIEM) Vol 5 No 2 (2023): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v5i2.76

Abstract

This research aims to analyze the impact of social media use on marketing information systems in the context of digital business. The research method used was an online survey of a series of companies active in digital business, with a focus on the use and integration of social media in their marketing strategies. Data was collected through questionnaires distributed to marketing managers and analysis was carried out using descriptive statistical techniques. The research results show that social media has a significant influence on marketing information systems, with increased interaction between consumers and brands and efficiency in conveying marketing messages. Additionally, it was found that proper integration between social media and marketing information systems can increase the effectiveness of digital marketing strategies. In conclusion, the use of social media in the context of digital business has become a crucial element in strengthening marketing information systems, providing a vital platform for consumer interaction, and improving overall marketing performance. The practical implications of this research emphasize the importance for companies to understand and utilize social media effectively in optimizing their marketing information systems in the digital era.
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