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All Journal Tijarah KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Hersa Farida Qoriani
Universitas Islam Negeri (UIN) Kiai Haji Achmad Siddiq Jember
Religion Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG BERPENGARUH DALAM KEPUTUSAN PEMBELIAN ASURANSI KESEHATAN ALLISYA CARE SIDOARJO Hersa Farida Qoriani
Tijarah: Jurnal Ekonomi Syariah Vol 2, No 2 (2023): Tijarah: Jurnal Ekonomi Syariah
Publisher : Tijarah: Jurnal Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v2i2.417

Abstract

Banyak sekali asuransi-asuransi yang ada di Indonesia saat ini, hal ini bermanfaat untuk masyarakat Indonesia dalam menghadapi resiko-resiko di kehidupan. Namun, ada beberapa factor penting yang membuat orang tidak serta merta langsung mengambil asuransi, terutama untuk menjaga Kesehatan mereka. Factor budaya dan motivasi salah satunya dalam memilih asuransi Kesehatan di allisya care Sidoarjo. Tujuan penelitian ini untuk mengetahui apa sjaa yang mempengaruhi dan seberapa besar pengaruhnya factor budaya dan motivasi. Metode yang digunakan dalam penelitian ini adlah kuantitatif dengan Teknik pengambilan sampel menggunakan accidental sampling sebanyak 100 orang. Hasil dari penelitian ini adalah t = (-0,666 0,163), signifikansi (0,507 0,10), bahwa budaya kurang memiliki pengaruh dalam membuat keputusan mengambil asuransi kesehatan allisya care Sidoarjo. Untuk variable x2, nilai t = (4,125 1, 290) dan signifikansi ( 0,047 0,10), ini berarti bahwa motivasi memiliki pengaruh positif signifikan dalam mengambil keputusan membeli asuransi kesehatan allisya care Sidoarjo. Hasil berikutnya dengan F = (12,239 2,36), signifikansi (0, 010 0, 10) , hal ini bahwa budaya serta motivasi Bersama sama memiliki pengaruh positif signifikan dalam mengambil keputusan pembelian asuransi Kesehatan allisya care Sidoarjo.
THE INFLUENCE OF QUALITY AND PRICE ON PURCHASE DECISIONS OF MUSLIM CLOTHES IN INDAH BORDIR SIDOARJO Hersa Farida Qoriani
Tijarah: Jurnal Ekonomi Syariah Vol 2, No 1 (2023): Tijarah: Jurnal Ekonomi Syariah
Publisher : Tijarah: Jurnal Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v2i1.497

Abstract

Islam teaches how to dress neatly and politely, with the intention that we are kept away from evil and the punishment of Allah SWT. The purpose of this study was to analyze partially, simultaneously between quality, price on purchasing decisions, quantitative research, population 115,250 and sample 100. The results show that quality and price have an influence on purchasing decisions. With the value of X1 = significant 0.001 0.05 and the value of t count 3.124 t table 1.660., X2 = significant 0.000 0.05 and the value of t count 8.399 t table 1.660. simultaneously has a significant effect of 0.000 0.05 and the value of F = 24.071 3.687
SERVICE STRATEGY IN INCREASING CUSTOMERS (STUDY: BPRS BAKTIMAKMUR SURABAYA) Hersa Farida Qoriani
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 1, No 4 (2022): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v1i4.498

Abstract

Sharia banking is currently viral and its name is soaring, including the Baktimakmur Indah Surabaya Rural Bank (BPRS). There are lots of products in BPRS that are of interest to the people of Surabaya. Therefore, so that customers in BPRS continue to grow and not run to other BPRS, there must be an effective strategy to increase customers. The importance of services at BPRS has an impact on increasing customers. With the strategy especially on service or service makes the customer increase. The purpose of this research is to find out and analyze the right service strategy at BPRS Baktimakmur Indah Surabaya. In this study, the research method used is a qualitative approach with a descriptive research type. Data collection techniques using observation techniques, interviews and documentation.The strategy in providing services must be further improved and provide extra services for customers who have long been members of BPRS Baktimakmur Indah Surabaya. BPRS uses strategies in carrying out services, namely the basic strategy which includes BPRS staff must be able to be friendly and communicative when serving customers, and neat appearance is a form of good service to customers and prospective customers. While the main service strategy includes excellent service, responsiveness, honesty, innovation, and credibility.
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