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All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Reky Ponco Riady
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analisis Kualitas Pelayanan dalam Upaya Meningkatkan Penjualan Teh Botol Sosro dalam Kemasan Botol di PT Sinar Sosro Cabang Bandung Reky Ponco Riady; Tiris Sudrartono
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1063

Abstract

This study aims to analyze service quality as an effort to boost the sales of Teh Botol Sosro bottled drinks at PT Sinar Sosro's Bandung branch. The research results revealed a general increase in sales throughout 2022, albeit with monthly fluctuations influenced by factors such as season, promotions, product quality, and consumer preferences. Some issues, particularly a sales decline in September, require further analysis. The proposed solutions include in-depth data analysis, improved promotional strategies, better inventory management, understanding consumer preferences, a focus on product quality and service excellence, and collaboration with distributors. This research provides guidance for steps to enhance Teh Botol Sosro sales.
Co-Authors Sudrartono, Tiris