Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Oky Oxygentry
Universitas Singaperbangsa Karawang
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Media Sosial sebagai Media Informasi Videografi Bagi Generasi Z: Studi Etnografi Virtual pada Akun Instagram @Urrofi Raadhii Achmad Prwairakusumah; Weni A. Arindawati; Oky Oxygentry
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1237

Abstract

The study, "Social Media as Videography Information Platform for Generation Z on Instagram Account @Urrofi," explores how internet technology, particularly on Instagram, has transformed videography enthusiasts' access to information. This is especially true for Generation Z, recognized as "digital natives" due to their proficiency in digital technologies. The @URROFI Instagram account, owned by a content creator, showcases a variety of videography-related videos and aesthetically pleasing photos, providing insights into visual creativity. The research aims to identify the factors influencing Generation Z's preference for the @URROFI account as a source of videography information and to understand how the account effectively delivers valuable content to meet Generation Z's needs. Using qualitative methods with a virtual ethnography approach, data collection involves observation, unstructured in-person and virtual interviews, ethnographic note-taking, and documentation. The Cyber Media Analysis Method (AMS) is employed for data analysis, suitable for virtual ethnography research. The study's findings highlight the factors influencing Generation Z's choice of the Instagram account @URROFI and the strategies used by the account owner to create engaging and relevant content for Generation Z.
Co-Authors Raadhii Achmad Prwairakusumah Weni A. Arindawati