Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Atthiyya Rizky Dhifanto Putri
Universitas stikubank semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Celebrity Endorser dan Brand Image terhadap Minat Beli Kembali Dimediasi oleh Brand Trust pada Konsumen E-Commerce Tokopedia Atthiyya Rizky Dhifanto Putri; Robertus Basiya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1926

Abstract

The purpose of this study aims to examine the influence of celebrity endorsers and brand image on repurchase interest mediated by brand trust. This type of research is quantitative research. The population of this study is all Tokopedia e-commerce consumers as many as 100 consumers. Data analysis techniques use descriptive analysis and multiple linear regression analysis. The results showed that celebrity endorsers were not significantly positive for brand trust, brand image was significantly positive for brand trust, celebrity endorsers were significantly positive for repurchase interest, brand image was significantly positive for repurchase interest, brand trust did not mediate the influence of celebrity endorsers on repurchase interest, brand trust was able to mediate the influence of brand image on repurchase interest, Brand trust is significantly positive about buyback interest.
Co-Authors Robertus Basiya