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All Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Prety Diawati
Universitas Logistik dan Bisnis Internasional (ULBI)
Religion Humanities Economics, Econometrics & Finance Education Health Professions

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Innovative Strategies of SMEs in Alignment with Community Needs Sutrisno; Prety Diawati; Lili Fadli Muhamad; Riko Mersandro Permana; Dewa Oka Suparwata
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.103

Abstract

SMEs play a crucial role in a country's economy, contributing significantly to GDP, job creation, and income distribution. However, SMEs often face significant challenges, particularly in competing with large corporations and adapting to changing consumer needs. This research focuses on the identification and analysis of innovative strategies that can help SMEs align themselves with community needs. The study adopts a qualitative literature review approach, gathering data from Google Scholar for the period 2018-2023. The results indicate that, in facing challenges and opportunities in the economic landscape, innovative strategies for Micro, Small, and Medium Enterprises (SMEs) become a fundamental foundation to ensure their relevance and sustainability. A profound understanding of societal needs, the implementation of technology, collaboration, and the enhancement of management skills are key elements in formulating an effective innovative strategy. Through these steps, SMEs can become agents of change, not only meeting consumer expectations but also contributing to sustainable economic growth.
Co-Authors Dewa Oka Suparwata Lili Fadli Muhamad Riko Mersandro Permana Sutrisno Sutrisno