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All Journal Jurnal Ilmu Komunikasi Pattimura
Sandra Telussa
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Fenomena Komunikasi Kaum Gay di Era Digital ROBET SIDABALOK; Sandra Telussa
Jurnal Ilmu Komunikasi Pattimura Vol 1 No 2 (2022): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol1iss2pp196-213

Abstract

Deviant sexual orientation makes it difficult for gays to interact and communicate like a dominant society, this makes gays need an alternative media in order to interact and communicate with the aim of meeting their social and sexual needs. Gays also use blued applications to meet these needs. This study aims to determine the phenomenon of gay communication on the blued application in the city of Ambon. The theoretical basis used in this research is the theory of social penetration and computer mediated communication (CMC). This research is a qualitative descriptive study with an individual unit of analysis, namely gay people who use the blued application. This study uses data collection techniques in the form of interviews with six resource persons, participatory observation, and documentation. Data analysis techniques used in this study were data reduction, data presentation, conclusion drawing and data triagulation. The results of this study indicate that gay users of the Blued application in Ambon City have different goals and ways when using the application to fulfill their personal needs. gay people also have different special criteria when they start a communication with each other in the application. So it is undeniable that technology-mediated communication is very helpful for gay people to be able to interact and communicate with each other. Although to improve relationships, it must still be done with several other supporting social media platforms in order to create better relationships. Based on the results of the study, mediated communication is very helpful in meeting the needs of gay people, but the communication that exists between gay people face to face is still the final achievement of developing a relationship that has been built for the better.
Analisis Brand Awareness Produk Ms Glow Di Desa Poka (Studi Pada Masyarakat Desa Poka) Marisa Evi Sitorus; Sandra Telussa
Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol2iss1pp232-245

Abstract

Abstract: The importance of Brand Awareness for a skincare Product is currently a special concern for every user. One of the most popular Skincare products among the public is Skincare MS Glow. From the explanation above. This Study aims to determine the ectent of Brand Awareness of MS Glow products in Poka Village Communities. This Study aims to find out which half of the Brand awareness of MS Glow Products in the people of Poka Village, Ambon City. This Research is a qualitative descriptive study with an individual unit of analysis, namely people who have used MS Glow products. This study uses data collection techniques in the form of interviews, to 10 sources of participatory observation, and documentation. The data analysis technique used in this study is data reduction, displaying data, drawing conclusions. The result showed that the people of poka village were well acquainted with MS Glow skincare products. Brand awareness analysis of the MS Glow brand meets the criteria desired by the poka village community, namely MS Glow is a type of skincare product that has the function of overcoming and treating facial skin. And already has a BPOM certification, the poka village community gets a reminder (Brand Recall) MS Glow skincare products just by looking at the logo slogan and symbol of the product. The goal is to position the brand to the top of the mind in the minds of users. Based on the results of research on the audience process to realize top of mind which cand be seen from the many well-known brands of skincare products at this time, the people of poka village tend to continue to use MS Glow products.
Analisis Komunikasi Dalam Penyebaran Informasi Covid-19 Di Kota Ambon Gladys Joy Tanamal; Sandra Telussa; Said Lestaluhu
Jurnal Ilmu Komunikasi Pattimura Vol 2 No 2 (2023): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol2iss2pp408-417

Abstract

Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk mengetahui bagaimana proses komunikasi dalam penyebaran informasi Covid-19 di kota Ambon, dan untuk menganalisis sistem komunikasi yang digunakan dalam penyebaran informasi Covid-19 di kota Ambon dikarenakan adanya ketidakpercayaan masyarakat terhadap informasi yang disampaikan oleh pemerintah terkait dengan kasus covid-19 di Kota Ambon. Pengumpulan data primer dilakukan dengan teknik wawancara mendalam terhadap beberapa informan yang dianggap terlibat dalam penelitian ini. Sedangkan pengumpulan data sekunder diperoleh dari dokumen, artikel, dan buku yang mendukung. Hasil penelitian menunjukkan bahwa pemerintah Kota Ambon menyampaikan informasi dengan memperhatikan stakeholder, yakni Pemerintah, Satgas Covid-19, Diskominfo, Kemenkes, dan tokoh-tokoh masyarakat sebagai sumber informasi. Pesan yang disampaikan meliputi segala informasi yang berkaitan dengan perkembangan Covid-19 dan cara penanganannya. Informasi yang ada dikemas sebaik mungkin dan diedarkan melalui media-media komunikasi terpercaya, baik itu media online, media elektronik, maupun media massa. Kemudian muncul berbagai persepsi dari masyarakat sebagai bentuk respon mereka terhadap informasi yang ada, baik itu respon positif dan juga negatif.
Co-Authors Gladys Joy Tanamal Marisa Evi Sitorus ROBET SIDABALOK Said Lestaluhu