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All Journal Journal of Creative Student Research
Putri Noviani
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Desain Kemasan “Aisyah Cake And Cookies” Putri Noviani; Ariusmedi Ariusmedi
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2899

Abstract

"Aisyah cake and cookies" is a Micro, Small and Medium Enterprises or MSMEs in the field of culinary bakery, especially donuts in Padang and surrounding areas. The purpose of this Final Work is to design effective packaging and attract the attention of potential consumers so that the product can be known by the wider community and maximize the function of packaging that previously did not really protect the product to be better protected by the new packaging, as well as build trust from consumers that this product is safe, more hygienic and gives identity to the brand "Aisyah cake and cookies". In this design the author uses the 4D method which consists of Define, Design, Develop, and Disseminate. While the data analysis method used is SWOT analysis. This design will produce a packaging design for "Aisyah cake and cookies" in the form of packaging as the main media while posters, plastic bags, X banners, aprons, stickers, and Instagram feeds as supporting media.
Co-Authors Ariusmedi Ariusmedi