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All Journal Journal of Creative Student Research
Lenti Susana Saragih
Univeritas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Analisis Strategi Customer Relationship Management (CRM) Terhadap Efektivitas Perusahaan Go-Jek Di Era Era Digital Masa Kini Joy Stevani Simangunsong; Yoga Saputra Manihuruk; Rizki Sitanggang; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3030

Abstract

This research uses a library research method with a library research approach. This research was designed to identify the strategies implemented by Go-Jek, the impact of implementing CRM, obstacles in implementing CRM, and solutions to overcome these obstacles. Gojek CRM is a company that has many enthusiasts and customers. This land transportation company operating in the service sector utilizes developments in information technology to market the service products it produces. CRM allows businesses to better understand what their customers need and want, preventing them from switching to other companies in today's digital era.
Tantangan dan Strategi Pemasaran UMKM di Era Teknologi dan Digitalisasi Dariz Radyananda Barus; Handika Natanael Simamora; Michael Glora Surya Sihombing; Josua Panjaitan; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3031

Abstract

The research uses a library study method which prioritizes literature review. This research was created with the aim of finding out the challenges and strategies in developing MSME businesses in the era of technological progress and digitalization. Digitalization is currently very important for MSME entrepreneurs, because increasingly advanced technology opens up great opportunities for MSME entrepreneurs to develop their business. However, even though there has been much progress, there are still challenges that MSMEs must face regarding the development of digitalization. Through the digital era, MSME marketing strategies and systems must be able to utilize their potential to the maximum extent possible in order to compete and develop sustainably. Manufacturers are getting closer to the daily lives of their consumers through contemporary marketing strategies in the current era of digitalization. Digital media strategy is a good choice because the marketing channel chain will get shorter. Since market control can be measured by share ownership, businesses should maintain share ownership as one of their strategies. An ineffective business strategy will result in losses for the business.
Co-Authors Dariz Radyananda Barus Handika Natanael Simamora Josua Panjaitan Joy Stevani Simangunsong Michael Glora Surya Sihombing Rizki Sitanggang Yoga Saputra Manihuruk