Indonesia has several rice producing centers, one of which is Sidrap Regency which is located in South Sulawesi with the support of a rice transplanter technology system. This research aims to analyze the factors inhibiting the implementation of rice transplanter rice planting machine innovation and strategies for implementing the use of this planting machine. This research uses descriptive analysis by creating frequency tables and percentages from primary data results obtained through interviews with respondents. Likert scale to measure farmers' responses to the dissemination of the Rice Transplanter rice planting machine innovation in Sidrap Regency and the ISM method was used to develop a strategy for implementing the dissemination of agricultural innovation to support agricultural development in Sidrap Regency. The research results show that the factors inhibiting the implementation of Rice Transplanter machine innovation are farmers' lack of skills in using rice transplanter, limited rice transplanter, facilities in farmer groups, lack of rice transplanter service providers and lack of farmer staff, motivation to use rice planting tools. The strategy for implementing rice transplanter innovation is through training in implementing rice transplanter innovation, increasing farmers' interest in using rice transplanters, providing rice transplanter facilities and strengthening institutions.