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All Journal JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Abimanyu: Journal of Community Engagement
Setia Brilianita
Universitas Negeri Surabaya
Arts Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Improving Children's Creativity through Outdoor Learning Jumputan Batik Activities Raya Sulistyowati; Novi Syafitri; Dwi Yuli Rakhmawati; Lazimah Nur Aini; Siska Izzahtus; Setia Brilianita; Surya Andhini
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p1-12

Abstract

Jumputan batik is batik made using tie and dye techniques using the desired color. The cloth used for batik is tied with a thick rope or rubber to prevent the color from entering the cloth and forming the desired motif. This jumputan batik activity was carried out at SDN 2 Kauman which coincides in Nganjuk Regency which aims to explain the importance of introducing jumputan batik art to elementary school children, and also to train students' creativity which is shown by the results of the creation of tie and coloring of each batik they produce. The method used in this activity is the practical method. The results produced in outdoor learning activities by holding jumputan batik for students at SDN 2 Kauman are that students gain product-making skills and new knowledge about jumputan batik which can be obtained through this activity and understand how jumputan batik techniques and understand the tools and materials needed to make jumpy batik. Keywords: jumputan batik, creativity, student
Affiliate Marketing terhadap Minat Beli Mahasiswa di TikTok Shop Setia Brilianita; Raya Sulistyowati
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 7 No. 2 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v7n2.p157-167

Abstract

The growth of the internet has transformed the function of social media as a platform to deliver attention-grabbing marketing communications. The digitalization of media has made affiliate marketing emerge as a popular marketing strategy amidst the growth of social media nowadays. The influence of social media such as TikTok offers a new way of shopping online through affiliate marketing. Thus, this study aims to find the effect of affiliate marketing on students' purchase intention at TikTok Shop. This research uses a quantitative approach with an explanatory type. The population in this study were students of the Faculty of Economics and Business, Surabaya State University with a total of 290 respondents obtained through purposive sampling. The data analysis technique was carried out using a Structural Equation Modeling approach with Partial Least Squares (SEM-PLS) assisted by SmartPLS 3.0 software. This study found that affiliate marketing has a positive and significant effect on students' purchase intention at TikTok Shop. Affiliate marketing at TikTok makes consumers tend to feel more confident and trust in products that are supported by a strong and trusted affiliate program.
Co-Authors Dwi Yuli Rakhmawati Lazimah Nur Aini Novi Syafitri Raya Sulistyowati Siska Izzahtus Surya Andhini