Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal Neo Journal of economy and social humanities
Iffah Fuztu Warobil Ka'bah
LP3I
Humanities Economics, Econometrics & Finance Social Sciences

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The Impact of Social Media Promotion on Purchasing Decisions at Jetiga Ala Caffe Syamsurizal; Iffah Fuztu Warobil Ka'bah
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.152

Abstract

This research aims to determine the impact of social media promotions on purchasing decisions at Jetiga Ala Cafe. This research uses quantitative methods, with non-probability sampling techniques and sampling using accidental sampling. The population in this study was 188 cafe-style Jetiga Instagram followers with a sample size of 128 respondents used in this study. Based on the data obtained, the calculated t value is 10.196 with a significance of 0.000 <0.05. It can be concluded that social media promotion has a positive and significant effect on purchasing decisions, and based on the coefficient of determination test, the R Square value is 0.452 or 45.2% of the purchasing decision variable. influenced by social media promotions while the rest is influenced by other factors not discussed in this research.
Co-Authors Syamsurizal