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All Journal Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research
Agus Riyanto
Universitas 17 Agustus 1945 Banyuwangi
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Brand Image, Packaging, And Promotion On Purchasing Decisions For Mineral Water King Oseng At CV. Maju Terus Bahagia Sejahtera Sentosa Banyuwangi Indah May Sary; Agus Riyanto; Moh. Fahrurrozi
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.165

Abstract

This study aims to analyze the effect of brand image, packaging and promotion on purchasing decisions for King Oseng Mineral Water products at CV. Maju Terus Bahagia Sejahtera Sentosa Banyuwangi, both simultaneously and partially. The population in this study were customers of King Oseng Mineral Water products at CV. Maju Terus Bahagia Sejahtera Sentosa Banyuwangi. The sampling method used is nonprobability sampling, data collection using purposive sampling. The data was collected using a questionnaire in which the sampling was 40 respondents. This type of descriptive quantitative research uses instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing (T & F tests), and the coefficient of determination. The results in this study show that the brand image (X1), packaging (X2) and promotion variables (X3) simultaneously (F test) have a positive and significant influence on purchasing decisions. While the results partially (T test) that the brand image variable has no effect and is insignificant to purchasing decisions, the packaging variable has no effect and is insignificant to purchasing decisions, and the promotion variable has a positive and significant effect on purchasing decisions. With the coefficient of determination (Adjust R Square) obtained of 0.474 or 47.4%. This means that 47.4% of purchasing decisions can be explained by independent variables, while the remaining 52.3% is likely to be explained by other independents that are not included in this study.
The Effect of Location, Service Quality, and Store Atmosphere on purchasing decisions at gedoh Coffee Singojuruh Jiean Okta Aulia; Agus Riyanto; Winda Hurotul Aini
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.167

Abstract

This study aims to analyze the effect of location, service quality, and store atmosphere on purchasing decisions at Gedoh Coffee Singojuruh, both simultaneously and partially. The population in this study were consumers who made purchases at Gedoh Coffee Singojuruh. The sampling method used is non probability sampling, data collection using accidental sampling. Data is collected by observation, questionnaires, interviews, and documentation. Where sampling is 40 respondents. This type of research is quantitative descriptive using multiple linear regression analysis, coefficient of determination, hypothesis testing, namely partial test (t test), and simultaneous test (F test), and classical assumption test, namely normality test, multicollinearity, and heteroscedasticity test. Based on the SPSS results obtained, the value of multiple linear regression analysis is 0.768, this means that the proportion of variation in the Purchasing Decision variable can be explained by the Location, Service Quality, and Store Atmosphere variables by 76.8%, while the remaining 23.3% is explained by other variables. The results of this study found that Location, Service Quality, and Store Atmosphere simultaneously have a positive and significant effect on Purchasing Decisions at Gedoh Coffee Singojuruh.
Pengaruh Relationship Marketing, Harga, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Konsumen Meubel Barokah Purwoharjo Irma Novianti; Agus Riyanto; Hurin In Lia Amalia
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.8615

Abstract

Meubel Barokah adalah usaha yang bergerak di bidang furniture rumah tangga yang berlokasikan di Purwoharjo.  Penelitian ini bertujuan untuk menguji pengaruh variabel relationship marketing, harga, dan kualitas produk terhadap kepuasan pelanggan di Meubel Barokah Purwoharjo baik itu secara parsial maupun secara simultan. Sampel dalam penelitian ini berjumlah 70 responden yang merupakan pelanggan UMKM Muebel Barokah. Pengumpulan data dalam penelitian ini menggunakan observasi, wawancara, dan penyebaran kuesioner. Pengukuran kuesioner menggunakan Skala Likert 5 poin untuk mengukur 14 pertanyaan. Pengolahan data dalam penelitian ini menggunakan SPPS 25 dengan Teknik random sampling menggunakan rumus roscoe. Analisis data yang digunakan dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linier berganda, uji f, uji t, koefisien determinasi dan uji asumsi klasik. Data tersebut dianalisis menggunakan program SPSS 25 for windows. Berdasarkan hasil analisis program SPSS terbukti berkolerasi secara signifikan pada level of significant < 0,05 sehingga dinyatakan valid dalam pengukuran. Reliabel karena nilai Alpha Cronbach > 0,6. Berdasarkan uji F diperoleh angka F hitung > F tabel yaitu 62,909 > 2,74 artinya bahwa relationship, harga dan kualitas produk berpengaruh secara simultan terhadap kepuasan pelanggan. Dari analisis dengan menggunakan uji asumsi klasik heteroskedastisitas, dikeahui bahwa variabel relationship marketing (X1), harga (X2), dan kualitas produk (X3) ditunjukkan bahwa nilai signifikansinya lebih besar dari 0,05, maka dapat dipastikan bahwa model tidak mengandung heteroskedastisitas.
Analisis Peran Promosi Online Sebagai Pemasaran Seblak Njedir Mak Nyak Banyuwangi Irma Febriliantini; Agus Riyanto; Hurin In Lia Amalia Qory
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.8703

Abstract

Seblak Njedir Mak Nyak Banyuwangi adalah usaha yang bergerak dalam bidang kuliner yang berkuah pedas dan gurih. Seblak ini cita rasanya sudah dimodifikasi agar dapat diterima di kalangan masyarakat. Seblak Njedir Mak Nyak memiliki tujuan yaitu agar masyarakat Banyuwangi dapat menikmati seblak yang sesuai dengan cita rasa khas Bayuwangi serta mendapatkan cara Seblak Njedir Mak Nyak dapat di kenal masyarakat Banyuwangi. Penelitian ini bertujuan untuk mendeskripsikan pentingnya promosi yang dilakukan secara online. Dengan teknologi canggih dapat dengan mudah memasarkan produk Seblak Njedir Mak Nyak melalui Promosi Online menggunakan Media Sosial seperti Instagram dan Tiktok. Penelitian ini menggunakan penelitian kualitatif dengan metode Observasi, Wawancara, dan Dokumentasi. Wawancara dilakukan dengan mewawancarai 7 informan yaitu pemilik usaha dan karyawan. Pengolahan data menggunakan teknik pengumpulan data, reduksi data, display data, dan kesimpulan. Hasil dari penelitian adalah Seblak Njedir Mak Nyak Banyuwangi berhasil meningkatkan omset penjualan menggunakan promosi online sebagai pemasarannya.
Co-Authors Hurin In Lia Amalia Hurin In Lia Amalia Qory Indah May Sary Irma Febriliantini Irma Novianti Jiean Okta Aulia Moh. Fahrurrozi Winda Hurotul Aini