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All Journal Asia-Pacific Management and Business Application Dinasti International Journal of Education Management and Social Science Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Nadia Nadia
Janabadra University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PEMBERDAYAAN MASYARAKAT MELALUI KEGIATAN KULIAH KERJA NYATA TEMATIK DI DUSUN PAYAK WETAN, KELURAHAN SRIMULYO, KABUPATEN BANTUL Nadia Nadia
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 1 (2024): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i1.244

Abstract

Kegiatan pengabdian masyarakat kali ini bertitik tolak pada pemberdayaan masyarakat desa melalui kegiatan Kuliah Kerja Nyata Tematik (KKNT) dalam upaya ikut sertanya mahasiswa dalam membantu kegiatatan, perbaikan infrastruktur serta mengimplementasikan disiplin ilmu dalam tingkat mahasiswa kepada warga Desa Dusun Payak Wetan, Srimulyo, Bantul, Daerah Istimewa Yogyakarta.
PENGEMBANGAN WISATA TAMAN KALI BUNTUNG DI DESA KABREGAN, SRIMULYO, KAB. BANTUL, DAERAH ISTIMEWA YOGYAKARTA Nadia Nadia; Muhammad Irvan Rifai Pratama; Rizky Bagaskara; Atin Herki Lestianti; Selamat Rochmatul Arda; Dina Zuraidha; Aditya Arjito; Alifiadi Kurniawan; Suci Suriazizah; Chaya Agung Ramadhan; Dhimas Fauzi Barkah Kurniadi; Anselina Novela Way
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 1 No. 6 (2023): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v1i6.245

Abstract

Pengembangan wisata taman kali buntung pengabdian masyarakat di desa Kabregan, Srimulyo, Kecamatan iyungan, kabupaten bantul sangat peospektif. Artikel ini merupakan keluaran dari kegiatan pengabdian masyarakat yang bertujuan untuk merekomendasikan Masterplan sebagai acuan pengembangan kawasan wisata Bukit Tulen Telase. Dengan menganalisis potensi wisata, tim menganalisis aspek pasar berdasarkan potensi Wisata Taman Kali Buntung. Kemudian menganalisis potensi wisata berdasarkan kajian kelembagaan, dan memberikan rekomendasi pengembangan paket wisata terpadu. Pelaksanaan pengabdian kepada masyarakat ini dibagi menjadi beberapa tahapan. Tahap pertama adalah studi pustaka yang dilanjutkan dengan pengumpulan data sekunder. Tahap kedua terdiri dari survei data primer, orientasi, dan diskusi kelompok terfokus. Tahap ketiga mengidentifikasi potensi, masalah, dan analisis pembangunan daerah, dan tahap terakhir adalah perumusan konsep dan strategi pembangunan. Wisata Taman Kali Buntung Kabupaten Bantul memang menjanjikan sebagai destinasi wisata. Pengembangan kawasan Wisata Taman Kali Buntung memerlukan kerjasama sinergis dari berbagai pihak untuk saling memperkuat dan melengkapi. Paket wisata terpadu dapat menjadi bentuk kerjasama yang sinergi.
Beyond Green Packaging: Unveiling the Dynamics of Environmental Consciousness and Sustainable Consumption in Yogyakarta Nadia Nadia; Della Nanda Luthfiana; Bimo Harnaji; Andika Andika
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i4.2434

Abstract

Amid increasing concerns about plastic pollution and its negative impact on ecosystems, this research explores the relationship between environmental consciousness and the desire of urban consumers in Yogyakarta City to purchase products with eco-friendly packaging. Using the Theory of Planned Behavior (TPB) as a foundation, we aim to unveil the factors influencing consumer preferences toward sustainable packaging alternatives. Through a quantitative approach, this study involved 150 respondents who were selected purposively, with data analysis utilizing Structural Equation Modeling (SEM). Findings indicate a significant relationship between environmental consciousness and positive consumer attitudes towards sustainable packaging, emphasizing the crucial role of environmental consciousness in driving preferences for eco-friendly options. However, consumer attitudes alone do not directly increase the willingness to purchase these products. Instead, subjective norms and perceived behavioral control emerge as the primary determinants, highlighting the strong influence of social pressure and personal efficacy beliefs on sustainable purchasing decisions. This study not only contributes to the theoretical discourse on consumer behavior in environmental sustainability but also offers practical insights for policymakers, businesses, and environmental campaigns in promoting a culture of sustainable consumption through effective communication strategies, policy interventions, and market-based solutions.
Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon Andika Andika; Nadia Nadia; Della Nanda Luthfiana; Fikri Budi Aulia
APMBA (Asia Pacific Management and Business Application) Vol 12, No 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.3

Abstract

The development of green cosmetics is considered a transformative step that supports sustainability issues and environmental protection. Furthermore, Generation Z, which is the largest population segment in Indonesia, shows a positive response and concern for sustainability issues. However, a deeper understanding is needed to identify Generation Z's interests in green cosmetics. This is important considering that Generation Z is often seen as a reactionary digital society and is susceptible to being influenced by viral trends in society or on social media, as revealed in several previous studies. This research uses a theoretical framework from the Information-Motivation-Behavioral Skills (IMB) model. Through questionnaires on online survye, data from 264 Generation Z respondents in Indonesia are collected. This data was then analyzed using Descriptive Statistics and Structural Equation Modeling (SEM). The results of the analysis show that product knowledge significantly influences Generation Z's purchase intention. Self-efficacy acts as a mediator between knowledge and purchase intention. In addition, attitudes towards green cosmetics do not directly influence purchase intentions; self-efficacy becomes the bridge connecting attitudes and purchase intentions. The relationship between subjective norms and purchase intention is proven significant, with self-efficacy as the mediator. Meanwhile, although environmental awareness influences purchase intentions, self-efficacy does not mediate this relationship. The IMB model provides a deep understanding of what motivates Generation Z in Indonesia to choose green cosmetics. These findings have significant implications for marketers in promoting green cosmetics to strengthen the self-efficacy of Generation Z consumers in understanding their products.
Co-Authors Aditya Arjito Alifiadi Kurniawan Andika Andika Anselina Novela Way Atin Herki Lestianti Bimo Harnaji Chaya Agung Ramadhan Della Nanda Luthfiana Dhimas Fauzi Barkah Kurniadi Dina Zuraidha Fikri Budi Aulia Muhammad Irvan Rifai Pratama Rizky Bagaskara Selamat Rochmatul Arda Suci Suriazizah