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All Journal Indonesian Journal of Economic & Management Sciences (IJEMS)
Yossi Hendriati
Galileo Batam College of Economics
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Service Quality, Location and Facilities on Customer Satisfaction at Habibs Beauty Botania Batam Maria; Yossi Hendriati
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i6.6774

Abstract

This research assesses the impact of service quality, facilities, and location on customer satisfaction at Habibs Beauty Botania Batam. In this study, a quantitative method. Based on the sample in this study, there were 96 respondents. The service quality variable has no effect on customer satisfaction with a tcount value (-0.266) < t table (1.661), the location variable affects customer satisfaction with a tcount (4.011) > t table (1.661). The facility variable has no effect on customer satisfaction with a tcount value (1.619) < t table (1.661), and the variables of service quality, location, and facilities have a simultaneous and significant effect by showing the results of the calculation of Fcount (6,161) > Ftable (2,704)
Co-Authors Maria