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All Journal Indonesian Journal of Advanced Research (IJAR) Journal of English Language Teaching, Literatures, Applied Linguistics
Maisarah Maisarah
Universitas Pesantren Tinggi Darul Ulum
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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Mental Process in Milk and Honey Poems Collection by Rupi Kaur Nuning Yudhi Prasetyani; Tiara Nugi Fitriafi; Maisarah Maisarah
Journal of English Language Teaching, Literatures, Applied Linguistic (JELTLAL) Vol. 1 No. 2 (2023): Desember
Publisher : Merwinspy Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jeltlal.v1i2.85

Abstract

This study applies one of the scopes of SFL in Milk and Honey poems collection. This study examines the mental process in Milk and Honey poems collection. The purposes of this study are (1) to identify the kinds of mental processes in Milk and Honey poems collection, (2) to explain the reason of the author represented the kinds of mental processes in Milk and Honey poems collection. By using a descriptive method, this research tries to describe the facts concerning the objects of the research, namely mental process. Therefore, the researcher collects the data, analyzes, and derives conclusions about the various forms of mental process in Milk and Honey poems collection and the way the author represents the form of mental process in Milk and Honey poems collection. This study uses theory from Halliday & Matthiessen. According to the theory, the mental process is divided into three types: cognition, affection, and perception. The analysis shows that cognition and perception dominates the author’s representation in Milk and Honey poems collection, while affection is the least type that appears in this poems collection. Those are implied that the author wants to tell women for using their thought and sensitivity instead of using their feeling to express their supposed intention.
Exploring Video Content Creation Strategies to Enhance Unipdu Brand Awareness: A Qualitative Approach Maisarah Maisarah; Herjanti Nursuksmaningtyas Santoso
Indonesian Journal of Advanced Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i5.9167

Abstract

Brand awareness serves as a crucial factor in setting apart educational institutions amidst competition and enticing potential stakeholders. Utilizing video content emerges as an effective avenue for conveying a university's ethos and values, thereby enriching brand recognition. This study endeavors to explore impactful strategies in video content creation aimed at fortifying the brand awareness of Universitas Pesantren Tinggi Darul Ulum (Unipdu). Employing a qualitative methodology, the research employs in-depth interviews, focus group discussions, and content analysis to glean insights from Unipdu stakeholders. Through thematic analysis, recurring patterns and themes concerning effective video content strategies for brand awareness are delineated. The findings unveil Unipdu's alignment with branding theory, accentuating the emphasis on brand identity development, strategic positioning, and the cultivation of brand equity. Concurrently, content marketing strategies, tailored to each stage of the buyer's journey, are implemented to effectively engage prospective students. In conclusion, Unipdu's concerted efforts in strategic branding and content marketing, underpinned by theoretical frameworks, have propelled the university to the forefront of the education sector. By harmonizing content strategies with audience requisites and assessing effectiveness, Unipdu not only bolsters its brand perception but also beckons stakeholders, thereby fortifying its competitive edge.
Co-Authors Herjanti Nursuksmaningtyas Santoso Nuning Yudhi Prasetyani Tiara Nugi Fitriafi