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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK
Octaviani, Reni Dian
Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti
Decision Sciences, Operations Research & Management Transportation

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CLASTERING CALON PENUMPANG KERETA CEPAT JAKARTA-BANDUNG Firdaus, Muhammad Iqbal; Octaviani, Reni Dian; Yusnita, Indri
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 4, No 2 (2017): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v4i2.98

Abstract

This research aims to cluster prospective passenger high speed rail service corridor Jakarta-Bandung to compensate the rapid development Bandung City as one of the favorite tourist destinations for domestic and international visitors. The data analysis Method is using non-hierarchical cluster and sampling technique by random sampling with 280 respondents. The results show that there are three clusters of prospective passenger for high speed rail service with different characteristics. The first clusters are those who depend heavily on their private vehicles, the second cluster which is the largest cluster has logical ridership characteristics and the last cluster is a group that has a high level of concern for the environment.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni Dian
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 2 (2015): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
Co-Authors Aswanti Setyawati, Aswanti hanifah hanifah Indri Yusnita, Indri Muhammad Iqbal Firdaus, Muhammad Iqbal