Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Bisnis (Inovbiz) PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA
Wawas Bangun Tegar Sunaryo Putra
Institut Komunikasi dan Bisnis LSPR
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN KUALITAS PENDIDIKAN, BIAYA PENDIDIKAN, LOKASI DAN CITRA MEREK DALAM MEMPENGARUHI MINAT SISWA MEMILIH PERGURUAN TINGGI XYZ Perkasa, Didin Hikmah; Putra, Wawas Bangun Tegar Sunaryo
PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG 2020: SEMINAR NASIONAL PENDIDIKAN 10 JANUARI 2020
Publisher : PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.522 KB)

Abstract

Abstract— This research is motivated by the high level of university competition, where more than 300 private tertiary institutions in Kopertis III area compete to create sustainable competitive advantage. The main purpose of this study is to analyze the role of education quality, education costs, location and brand image in influencing students' interest in choosing tertiary institutions. The method used in this research is multiple linear regression method, by testing the F Test and t Test. Furthermore, data processing is carried out using the SPSS program. The results show that there is a significant influence between the quality of education, the cost of education and brand image on the interests of students choosing XYZ colleges, while location is found to have no effect.  Keywords— Education Quality, Education Costs, Location, Brand Image, Students’ Interest in Entering University Abstrak— Penelitian ini dilatar belakangi oleh tingginya tingkat kompetisi perguruan tinggi, dimana lebih dari 300 perguruan tinggi swasta dalam wilayah kopertis III bersaing untuk menciptakan sustainable competitive advantage. Tujuan dari penelitian ini adalah untuk menganalisis peran kualitas pendidikan, biaya pendidikan, lokasi dan citra merek dalam mempengaruhi minat siswa memilih perguruan tinggi. Metode yang digunakan dalam penelitian ini adalah metode regresi linier berganda, dengan melakukan pengujian Uji F dan Uji t. Selanjutnya, pengolahan data dilakukan dengan menggunakan program SPSS. Hasil menunjukkan bahwa terdapat pengaruh signifikan antara kualitas pendidikan, biaya pendidikan dan citra merek terhadap minat siswa memilih perguruan tinggi XYZ, sementara lokasi ditemukan tidak berpengaruh. Kata Kunci— Kualitas Pendidikan, Biaya Pendidikan, Lokasi, Citra Merek, Minat Masuk Perguruan Tinggi 
Redefining The Road Ahead in The Sharing Economy: How to Build Sustainable Competitive Advantage of Ride-Hailing Services Wawas Bangun Tegar Sunaryo Putra; Fransisca Vania Harista; Nathassya Kurniawan
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3916

Abstract

The sharing economy's ride-hailing sector is marked by fierce competition and continuous innovation. This study investigates the competitive dynamics of this industry, focusing on the role of market dynamics, promotional innovation, and operational agility in establishing a sustainable competitive advantage (SCA). Despite an extensive review of 2,192 sources from 2010 to 2022, a significant gap was identified, with minimal focus on SCA within ride-hailing. The research methodology encompassed a comprehensive literature review, identifying only one out of 1,099 publications that directly addressed SCA in the ride-hailing context. Building on this gap, the study developed a novel conceptual framework that emphasizes market awareness, innovative engagement strategies, and operational flexibility as key components for maintaining a competitive edge.The proposed model highlights the importance of stakeholder engagement, the identification of growth catalysts, and the navigation of industry-specific challenges. This framework aims to enhance the understanding of SCA in ride-hailing and suggests pathways for companies to achieve leadership in sustainability.This study contributes to the discourse on sustainable business management by proposing a strategic approach for ride-hailing companies to secure and sustain a competitive advantage. It underscores the necessity of innovative and flexible operational strategies in responding to market dynamics and stakeholder expectations. Future research is encouraged to explore the untapped sustainable capacities of the ride-hailing sector, further enriching the strategies for achieving long-term success and sustainability in this competitive landscape.
Co-Authors Didin Hikmah Perkasa Fransisca Vania Harista Nathassya Kurniawan