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All Journal Jurnal Komunikasi Indonesia
Setijadi, Naniek Novijanti
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Architecture of Facework in Intercultural Virtual Work Team Setijadi, Naniek Novijanti
Jurnal Komunikasi Indonesia Vol. 8, No. 2
Publisher : UI Scholars Hub

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Abstract

The most crucial aspect of a collaborative process, face to face or online, is the face of participants, which is the focus of this research. The face is a direct indicator of the importance for individuals to maintain face (self-esteem) for themselves and for their culture group. This research uses a qualitative interpretive approach of ethnomethodology. The subjects observed in this study are a virtual team of three universities: (one from Indonesia and two from the USA), which meets regularly via Skype videoconferencing. Conversation analysis is used to analyze how participants construct their conversation in collaborating to make decisions. The result of this study is the construction or mapping of the individual facework strategies from individualistic and collectivistic cultures. The implication of this research is a model constructing face strategy mapping of individuals, which explains how individuals negotiate their face in virtual collaboration inter-culturally and are very relevant in the advancement of Face-Negotiation Theory.
Reimaging Indigenous Baduy Women in the Vortex of Digital Technology: Female Empowerment Perspective Setijadi, Naniek Novijanti
Jurnal Komunikasi Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

Baduy is a tribe that adheres to ancestral traditions, a social system based on cultural values, beliefs, and rules passed down for generations. Nevertheless, they are now touched by digitalization. This study considers challenges, difficulties, and potential advantages when communities, especially women in remote, rural, non-electrified homes, are equipped with fundamental communication technology knowledge and competence. It aims to identify critical factors and trends of indigenous Baduy women's participation in ICT and examines the practices enabling women's participation in social media. Primary data of research is the result of observation and in-depth interviews, while secondary data is the result of documentation. This research is based on the theory of technology domestication, which emphasizes the role of users in making media technology usable in their daily context. The empirical and qualitative fieldwork data results reveal how indigenous Baduy women construct their sense of reality in the vortex of digital transformation while struggling to maintain their traditional culture. Findings are presented with a discussion of the implications and challenges for new media uses as a means of cultural production for alternative, more socially oriented purposes.
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