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Journal : Journal of Business Transformation and Strategy

The Influence of Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), BI Rate and Inflation on Return on Assets (ROA) in BUMN Banking (BRI, Mandiri, BNI & BTN) Period 2014 –2019 RizkyAkbar; Sugiharto; Rasyidi; NoorHidayati
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/7ys55g97

Abstract

Abstract: This study aims to determine and examine the effect of the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), BI Rate and Inflation on Return on Assets (ROA) in BUMN Banking (BRI, Mandiri, BNI & BTN) Period 2014 – 2019.The research approach used is a quantitative approach. The type of research is associative research with a causal relationship, the sample used is 24 financial statement data with purposive sampling technique. Using quantitative data and data collection using secondary data, while data analysis using multiple linear regression with SPSS version 25.0 application tools. The results of the study partially prove that the Capital Adequacy Ratio (CAR)has a significant effect on Return On Assets (ROA) with a large effect of 18.73%, Loan to Deposit Ratio (LDR) has a significant effect on Return On Assets (ROA) with a large influence of 40.40%, Non-Performing Loans (NPL) has a significant effect on Return On Assets (ROA) with a large effect of 20.10% and the BI Rate has a significant effect on Return On Assets (ROA) with a large effect of 5.10%. While inflation partially does not have a significant effect on Return on Assets (ROA) with a large effect of 5.23%. However, simultaneously the variables of Capital Adequacy Ratio (CAR), Non performing Loan (NPL), Loan to Deposit Ratio (LDR), BI Rate and Inflation have a significant effect on Return on Assets (ROA) with a contribution of 88.8%
Promotion Strategy In increasing sales of Ivory Coast Palangkaraya Car Wash Services MuhammadHasanGuzaiman; Rasyidi; SetioUtomo; Maryono
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/z783ky33

Abstract

Abstract:  This research approach uses an approach. Research informants, Ivory Coast Carwash admin owners and customers. Collecting data through observation, interviews and documentation. The results showed that the promotional strategy used to increase sales of Ivory Coast Car Wash services in Palangkaraya Public Relations Promotion method by providing good service, and also providing comfortable facilities for customers and meeting customer needs as desired. Personal Selling Method by offering existing services to Ivory Coast Carwash customers. The Sales Promotion method is through social media, especially through whatsapp and Instagram, starting from cooperation promotion updates, opening and closing hours and the process of working on services in Ivory Coast Carwash