Article Per Year (5 Year)
p-Index From 2019 - 2024
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All Journal Journal of Business Transformation and Strategy
MuhammadHasanGuzaiman
Business Administration, Lambung Mangkurat University, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal of Business Transformation and Strategy

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Promotion Strategy In increasing sales of Ivory Coast Palangkaraya Car Wash Services MuhammadHasanGuzaiman; Rasyidi; SetioUtomo; Maryono
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/z783ky33

Abstract

Abstract:  This research approach uses an approach. Research informants, Ivory Coast Carwash admin owners and customers. Collecting data through observation, interviews and documentation. The results showed that the promotional strategy used to increase sales of Ivory Coast Car Wash services in Palangkaraya Public Relations Promotion method by providing good service, and also providing comfortable facilities for customers and meeting customer needs as desired. Personal Selling Method by offering existing services to Ivory Coast Carwash customers. The Sales Promotion method is through social media, especially through whatsapp and Instagram, starting from cooperation promotion updates, opening and closing hours and the process of working on services in Ivory Coast Carwash
Co-Authors Maryono Rasyidi SetioUtomo