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This Author published in this journals
All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management
Lailani Fitria
STIE Tuah Negeri, Dumai, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Analysis of Ease of Use, Quality of Service and Promotion on Interest in Buying Using E-Wallet Lailani Fitria; Khusnul Khotimah; Ahmad Yani; Rafnelly Rafki; Yolanda Oktarina; Nofriadi Nofriadi
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2330

Abstract

This study aims to determine how much influence the variables of ease of use, service quality, and promotions have on consumer buying interest in making transactions using e-wallets. The method used is library research and qualitative description by examining various sources related to the research object. The results showed that as many as 876 respondents who used Shopeepay, OVO and Linkaja agreed in terms of ease of use, while 100 other respondents said that even if it is easy, it is not necessarily used. Furthermore, Gopay and Dana, with a total of 190 respondents, stated that there was a significant influence on the service quality variable. Followed by the promotion variable represented by all e-wallet users, with a total of 48 respondents saying that the majority of millennial users have no significant influence on purchase intention, but on the other hand, it has an influence on Gen Z. It can be concluded that the presence of an e-wallet has been widely used by the public in making transactions with various conveniences, quality and promotions provided, but in terms of usage, there are still many who have not explored the e-wallet, so it is hoped that this can be expanded further.
Analysis of E-Wallet Growth As a Cashless Transaction In Indonesia: Literature Review Rispa Eliza; Zulkifli Z; Elfiswandi Elfiswandi; Lailani Fitria; Lusiana Lusiana; Silvia Sari
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the growth of e-wallets as cashless transactions in Indonesia. This research applies a qualitative descriptive method, namely describing the theory obtained as well as library research, which means looking for article sources that are related and relevant to the title raised in analyzing data that will be carefully related to e-wallets which have been widely implemented in Indonesia. As well as using Mendeley to cite previous research so that article writing is neat and suitable for publication. The research results show that from the three factors above, namely: e-wallet analysis, driving factors, and estimates of e-wallet usage in the next few years, the growth of digital transactions cannot be avoided, what we need to do is adapt to it so that we can carry out our daily activities. day smoothly, which in this case is about fintech above. Therefore, we as a society should at least increase literacy in the financial sector so that we are not easily directed in bad directions when carrying out transactions.
Co-Authors Ahmad Yani Elfiswandi Elfiswandi Khusnul Khotimah Lusiana Lusiana Nofriadi Nofriadi Rafnelly Rafki Rispa Eliza Silvia Sari Yolanda Oktarina Zulkifli Z