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All Journal Dinasti International Journal of Management Science
Syifa Salsabila
Universitas Prasetiya Mulya, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Journal : Dinasti International Journal of Management Science

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Understanding Customer Intention to Use Online Food Delivery Services In The Post-Pandemic Era In Indonesia Cliff Adam Sugiharto; Himawati Cahyu Lestari; Ishmael Lamisi Kananda; Fadhil Ramadhan; Syifa Salsabila
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2365

Abstract

This study aims to explore the factors influencing consumer attitudes and intentions towards using Online Food Delivery (OFD) services in Indonesia. Integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Planned Behavior (TPB), the research evaluates dimensions such as performance expectancy, effort expectancy, social influence, information quality, price-saving, and time-saving orientation. Through a structured online survey of 275 Indonesian respondents, it was found that social influence, price-saving, and time-saving orientation positively impact OFD perceptions. This study provides novel insights into post-COVID-19 pandemic OFD research in Indonesia, albeit limited to respondents in the Jabodetabek area.
Co-Authors Cliff Adam Sugiharto Fadhil Ramadhan Himawati Cahyu Lestari Ishmael Lamisi Kananda