Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
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This Author published in this journals
All Journal Economic: Journal Economic and Business
Kristina Siburian
Program Studi Manajemen, Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Economic: Journal Economic and Business

 1 
The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes in Medan (Case Study: Rumah Briket Medan Amplas) Utrie Sekar Ayu Ningrum; Dina Sarah Syahreza; Widya Ovianti; Kristina Siburian; Khairunnisa Khairunnisa; Karina Manurung
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.581

Abstract

The purpose of this research is to know and analyze the The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes at the Medan Amplas Briquette House. The research method used is a qualitative method with interviews and literature study as data collection techniques. Based on survey result releved that limited resources and technology, low knowledge and expertise, and limited market access are the main challenges. To address this issue, partnerships with research institutions, employee training, and digital marketing are recommended. Implementation of this strategy is expected to increase production efficiency, competitiveness and business desirability. This research provides guidance for other SMEs and encourages further research into sustainable product innovation.
Co-Authors Dina Sarah Syahreza Karina Manurung Khairunnisa Khairunnisa Utrie Sekar Ayu Ningrum Widya Ovianti