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All Journal Economic: Journal Economic and Business
Siat Putri Kabeakan
Program Studi Manajemen, Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Economic: Journal Economic and Business

 1 
The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Mulyati Patresia Sinaga; Siat Putri Kabeakan; Yogi Prasetya Damanik; Imamul Khaira; Zulkarnain Siregar
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
The Influence of Education Level and Inequality on Poverty in North Sumatera Agustina Nainggolan; Marisa Angelica; Meisya Safa Veliza; Mulyati Patresia Sinaga; Siat Putri Kabeakan
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.591

Abstract

This study aims to determine the influence of education level and inequality on poverty in North Sumatra. This research uses annual time series data with a quantitative approach. The results show that partially there is no influence between education level and inequality on poverty in North Sumatra. Simultaneously, there is also no influence between education level and inequality on poverty in North Sumatra. The magnitude of the influence of education level and inequality on poverty in North Sumatra is evident from the coefficient of determination (r square) which is 46%, indicating that education level and poverty significantly affect poverty in North Sumatra.
Optimizing Production Amounts to Obtain Maximum Profits from Sales of Basreng and Duosus "Shafa Snack" in Medan City Lokot Muda Harahap; Enjelia Manik; Delvi Dede Amalia; Mulyati Patresia Sinaga; Rona Panjaitan; Sarah Fadhila Ardini; Siat Putri Kabeakan
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.595

Abstract

Linear programming is one of the most widely used operations research techniques in practice and is known for being easy to understand. The method in solving linear progamming on “Shafa Snack” is the graph method. The purpose of solving this linear progamming is to optimize the amount of production in obtaining maximum profit with data collection techniques through literature, observation and interviews. The optimal solution is obtained, namely the maximum profit of Rp1,875,000, with the number of duosus to be purchased from agents of 70kg and the number of basreng of 80kg. The results showed that duosus “chocolate filling” to achieve maximum profit of Rp1,875,000, with the number of snacks to be purchased at a price of Rp30,000 and a selling price of Rp40,000 per kg, resulted in a profit of Rp10,000 per kg. While basreng “spicy orange leaf” is purchased at Rp50,000 and sold for Rp65,000 per kg, with a profit of Rp15,000 per kg.
Co-Authors Agustina Nainggolan Delvi Dede Amalia Enjelia Manik Khaira, Imamul Lokot Muda Harahap Marisa Angelica Meisya Safa Veliza Mulyati Patresia Sinaga Rona Panjaitan Sarah Fadhila Ardini Yogi Prasetya Damanik Zulkarnain Siregar