Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA)
Elfina Nur Hidayati
National Development University Veteran, East Java
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Brand Image And Price Perception on Consumer Purchase Decisions on Buttonscarves in East Java Elfina Nur Hidayati; Siti Aminah
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5555

Abstract

This study aims to evaluate the impact of brand image and price perceptions on purchasing decisions for Buttonscarves headscarves. The method applied in this study is a quantitative approach using a purposive sampling technique. The research sample consisted of 100 consumers who had purchased Buttonscarves Veils in the East Java region. Data for this study were collected by filling out questionnaires which were distributed to these consumers. Data analysis was performed using the Partial Least Square (PLS) model. The findings of this study indicate that brand image and price perceptions have a significant influence on the purchasing decisions of consumers who buy Buttonscarves Veils in East Java.
Co-Authors Siti Aminah