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All Journal International Journal of Marketing and Human Resource Research
Maftuhah Nurrahmi
Universitas Muhammadiyah Palembang, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Effect of Leadership and Training on Employee Performance through Competency at PT Pertamina Drilling Services Project Sumatera Bagian Selatanroject Sumatera Bagian Selatan Aktrilianjas Ulpa; Diah Isnaini Asiati; Maftuhah Nurrahmi
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1728

Abstract

This study aims to determine the effect of leadership and training on employee performance through competency in PT. Pertamina Drilling Services Project South Sumatra. The research type is associated with the variables used: leadership, training, competency, and performance, which are developed into 13 indicators. The population is all employees of PT. Pertamina Drilling Services Project South Sumatra had a total of 532 respondents, of which 130 were taken using probability sampling with a cluster sampling system. The data used is primary data with a questionnaire data collection method and secondary data taken through literature. The analysis technique used by researchers is structural equation modeling (SEM). The results of the study prove that 1) Leadership has a positive and significant effect on competency; 2) Training has a positive and significant effect on competency; 3) Leadership has a positive and insignificant effect on performance; 4) Training has a positive and significant effect on performance; 5) Competency has a positive and significant effect on performance; 6) Leadership has a positive and significant effect on performance through work competency; 7) Training has a positive and significant effect on performance through work competency. Based on the discussion results, it was also proven that competency successfully strengthened the influence of leadership and training on performance.
The Effect of Marketing Mix, Perception and Consumers’ Knowledge on NEUROAID Buying Decision at South Sumatera Region Lilly Quadrianti; Diah Isnaini Asiati; Maftuhah Nurrahmi
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1775

Abstract

This research aims to determine the influence of the marketing mix (product, price, place, promotion) and consumer perception and knowledge on purchasing decisions for Neuroaid in the Southern Sumatra region. The type of research is descriptive research with a quantitative approach. This research uses independent variables, namely marketing mix (product, price, place, promotion) and perception and knowledge, and the dependent variable is purchasing decisions. The population is consumers of Neuroaid PT. Mersifarma, southern Sumatra, with a sample of 92 people taken using cluster sampling. The data used is primary data with a questionnaire data collection method. The analysis technique used by researchers is Multiple Linear Regression. The research results prove that simultaneously 1) There is a positive and significant influence of the marketing mix (product, price, place, promotion) and perception and knowledge on purchasing decisions; 2) There is a positive and significant influence of the product on purchasing decisions; 3) There is a positive and significant influence of price on purchasing decisions; 4) There is a positive and significant influence of place on purchasing decisions; 5) There is a positive and significant influence of promotion on purchasing decisions; 6) There is a positive and significant influence of perception on purchasing decisions; 7) There is a positive and significant influence of knowledge on purchasing decisions.
Co-Authors Aktrilianjas Ulpa Diah Isnaini Asiati Lilly Quadrianti