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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Salman
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

 1 
Pengaruh Program Mamah & Aa Beraksi di Indosiar terhadap Meningkatnya Pengetahuan Agama (Survey kepada Masyarakat Rw.010 Sunter Agung) Hesty Dwi Cahyani; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Religious programs at Indosiar are very diverse in providing knowledge about religion, one of them is a religious talk show program that is Mamah & AA Beraksi. This study aims to determine whether there is an influence of the Mamah & AA Beraksi Program In Indosiar Towards Increasing Religious Knowledge and how strong the influence of the Mamah & AA Beraksi Program In Indosiar. This research uses cultivation theory, this research uses positivistic paradigms and quantitative approaches and types of explanative research. With data collection techniques such as questionnaires and analyze data using Pearson Correlation, Simple Linear Regression Test and Hypothesis Test. Based on the results obtained from the analysis of the correlation results of 0.665 which means brings a strong relationship on both variables and hypothesis testing of 8.504 results obtained from the 93 respondents research, after that the value of t table 1.986 with df = 93 - 2 = 91. Then it can be concluded that Ho is rejected and Ha is accepted in other words there is the Effect of Mamah Program & AA Beraksi In Indosiar Towards Increasing Religious Knowledge.
Pengaruh Daya Tarik Jingle Iklan Terhadap Brand Awareness Nivea Men Creme Yufika Islamia Rizkiani; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Brand elements in the form of jingles (songs) can help the success of a product and brand, one of which is to increase brand awareness of a product. In this study the researchers wanted to find out whether there was an influence in the use of Nivea Men Creme Anthem advertise attractiveness towards Brand Awareness in the Badminton community Padjajaran University (UBTU). The theory employed in this investigation is the theory of stimulus and reaction. Trial, the simple linear regression test, the determination test, and the T test were utilized for data analysis. The study was conducted utilizing a questionnaire with 98 participants, and a pretest with 30 participants was conducted beforehand. The sample method employed is non-probability sampling with purposive sampling. According to the findings of this study, the beauty of YouTube Jingle advertisements for Nivea Men Creme has a 41,6% impact on Brand Awareness.
Pengaruh Celebrity Endorser Suhay Salim terhadap Minat Beli Produk Pixy (Survey Pada Remaja Akhir di Jakarta Pusat) Marshella Tsalatsa Syafira; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The development from conventional media to new media has made many companies take advantage of new media to carry out marketing activities so that activities run faster, more efficiently, and reach a wider target without any time or space limits. This research has a purpose to know how big is the influence of celebrity endorser, Suhay Salim, towards customer’s buying interest for Pixy products among teenagers in Central Jakarta. This research is using positivistic paradigm with a quantitative approach and explanative survey method. This investigation employs the Stimulus-Response (S-R) hypothesis. For this study, a questionnaire is utilized to gather data, which is then analyzed using validity tests, reliability tests, Pearson's Product Moment correlation analysts, normality tests, hypothesis tests, coefficients of determination, and basic linear regression analyses. Based on the outcome of the hypothesis test, it can be concluded that Suhay Salim's celebrity endorsement influences the purchasing interest of adolescents in Central Jakarta for Pixy products.
Pengaruh Konten Prank ojek Online di Youtube Terhadap tingkat kecemasan Driver Luthfi Hadyan Yulizar; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Content Prank Online Driver recently uploaded to social media YouTube. This research purposed to figure out impact of YouTube content prank online driver towards on level anxiety online driver, and this research implemented in Jl. Tebet Timur South Jakarta. Researcher used Stimulus Respons Theory and used positivism paradigm. Method in this research is description survey which are given to random sampling. Subjects in this research are 222 online driver on Tebet Timur Street, South Jakarta. The result of this research shows that 222 respondence if content prank online driver in YouTube towards on level of their anxiety, which proven by value of “Persamaan Regresi Sederhana” Y= 7,200 + 0,422X and T-hitung = 13,357 > T-tabel = 1,652 and amount of contribution from conten prank online driver up to 44,8% or 0,448. In the same time, content prank online driver on YouTube shows that online driver feels so worried.
Pengaruh Brand Ambassador BTS Terhadap Minat Beli Warga Taman Duta di E-Commerce Tokopedia (Survey Pada Pengguna Tokopedia di Perumahan Taman Duta) Fery David; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Tokopedia is one of the largest E-commerce in Indonesia, which until now has reached the Unicorn stage. Tokopedia also invited Korean boyband BTS to collaborate as its Brand Ambassador. This study aims to determine the effect of BTS Brand Ambassadors on the purchasing interest of Taman Duta residents in Tokopedia E-commerce to Tokopedia users at Taman Duta Housing. This study uses a positivism paradigm with a quantitative approach and survey methods. The data that the researchers obtained were processed using the SPSS Statistics program with a total sample of 116 respondents. The data analysis technique used is the Pearson's Product Moment correlation test, simple linear regression test, the coefficient of determination, and the T test. The theory used in this study is the Stimulus-Response (S-R) theory. The results of the hypothesis analysis state that there is an influence between BTS Brand Ambassador and Purchase Intention. This research resulted in a percentage of 39.8% which was carried out on Tokopedia users who could receive a stimulus to the BTS Brand Ambassador.
Pengaruh Konten Game Akun Miawaug di Youtube Terhadap Minat Menonton Subscribers Stefanus; Salman
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Social media is a site and application that involves internet-based technology. One example for rapidly growing new media is YouTube. YouTube is a social media that delivers messages digitally and can be watched by many people. YouTube is a place to share videos online with other people. This study is determining the effect of game content YouTube Miawaug on subscribers viewing interest. This study a positivism paradigm with quantitative approach. The method use a survey method with questionnaire. Type of research is an explanative. This theory is theory stimulus-response theory. The results of test correlation of Pearson's Product Moment this a sig. 0.762, which means that the level of the relationship between the independent variables and dependent variable is strong level of relationship. Based on the results of the coefficient determination test, the effect of game content on YouTube Miawaug on the interest in watching subscribers with a percentage 58.1%.
Co-Authors Fery David Hesty Dwi Cahyani Luthfi Hadyan Yulizar Marshella Tsalatsa Syafira Stefanus Yufika Islamia Rizkiani