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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

Penilaian Rupa Wajah dengan Implementasi Fitur Geometris dan Tekstur Menggunakan Regresi Linear Berganda Jessica
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This research aim to scoring the facial look by implementing geometrical and texture features using multiple linear regression on scikit-learn library. Geometrical features calculate the range of facial landmark features, while texture features were calculated using a local binary pattern on scikit-image library. The method used for creating the model was multiple linear regression. This method models the relationship between independent variables (features) and dependent variables (score from humans), so the model can be used to predict new data. The score predicted by the machine learning model was compared to the average score from 13 respondents that were collected by a questionnaire. The result of scoring from the machine learning model and questionnaire were evaluated by mean squared error (MSE). The result showed the model can predict the score of facial look close to scoring from humans with MSE value 0,43. This model is built using a subjective opinion label from 13 respondents. Thus, the conclusion drawn from this research only give the big picture of the dataset used, and not a form of reality validation..
Strategi Komunikasi Pustaka Lebah dalam Meningkatakan Brand Awareness Jessica; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Pustaka Lebah is one of the children's book publishers who already have a good reputation since 2002. In 2014 Pustaka Lebah experienced obstacles in selling products produced, due to competition with several other children's magazine publishers, one of which was children's magazine BOBO. Besides this there are several other factors that hinder the sale of products in the Pustaka Lebah, namely the lack of quality human resources and the content that is created does not match the target audience on the Pustaka Lebah social media on Instagram. The purpose of this research is to find out how to increase brand awareness of Pustaka Lebah through Instagram in increasing sales with the method used is descriptive qualitative. The final result of this study is so that readers can find out how to increasing brand awareness of Pustaka Lebah through Instagram in increasing sales