Article Per Year (5 Year)
p-Index From 2019 - 2024
2.503
P-Index
This Author published in this journals
All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Agustrijanto
Institut Teknologi dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
P Pelatihan Komunikasi Organisasi Pendidikan Untuk Mengembangkan Kompetensi Guru Dalam Membangun Kualitas dan Reputasi Sekolah SMA/K Tarakanita Jakarta Davis Roganda Parlindungan; Agustrijanto; Satya Candrasari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v3i2.372

Abstract

Peran komunikasi organisasi dengan pihak internal dan eksternal dapat berjalan baik dan efektif di dunia pendidikan khususnya sekolah jika mendapat dukungan semua pihak yang terkait, baik itu dari para pengelola sekolah, tata usaha dan yang penting para guru yang pada akhirnya mampu membangun kualitas dan reputasi sekolah itu sendiri dimata masyarakat. Untuk itu dibutuhkan pemahaman melalui kompetensi serta komitmen yang baik dari para pengelola sekolah khususnya peran serta para guru sebagai garda terdepan dalam menjalankan tugas profesinya sebagai tenaga pendidik. Atas dasar inilah perlu dilakukan pelatihan melalui kegiatan pengabdian kepada masyarakat, dimana yang menjadi sasaran pelatihan adalah para guru di SMA/K Tarakanita Jakarta. Kata Kunci: kompetensi guru, komunikasi organisasi, kualitas dan reputasi, sekolah
Strategi Kreatif Iklan GoPay Versi “Tukang Komen Wajib Nonton” di YouTube Veneziastitha Christy; Agustrijanto
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 10 No. 2 (2023): KALBISOCIO, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v10i2.2604

Abstract

GoPay menggunakan iklan audio visual dalam mengkomunikasikan produknya. Dalam penelitian ini strategi kreatif digunakan sebagai landasan dari konsep daya tarik dan gaya eksekusi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus yang bersifat deskriptif. Pengumpulan data dilakukan dengan wawancara mendalam kepada lima informan yang mengerjakan proyek iklan ini. Hasil dari penelitian menunjukkan bahwa iklan GoPay ini menggunakan daya tarik humoris, rasional dan emosional, serta gaya eksekusi dramatisasi. Iklan GoPay ini juga berfungsi untuk menginformasikan terkait promo akhir tahunyang ada pada GoPay. Di sisi lain, YouTube digunakan untuk mengunggah iklan ini karena konsumen GoPay adalah pengguna digital dan YouTube juga memiliki kelebihan dalam aspek durasi video.
Strategi Kreatif Iklan FWD pada Program Asuransi Bebas Handal di Instagram Jocelyn Priscilla; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

FWD phenomenon issued its newest product, Bebas Handal Insurance. This Advertising has been uploaded on Instagram displays interesting advertising creativity where coffee becomes price of comparison with flat rate. The researcher was interested in researching it because she wanted to find out how the advertising creative strategy used in the FWD ad was Bebas Handal Insurance on Instagram. This research analyzes advertising creative strategy Bebas Handal Insurance on Instagram. This study uses a qualitative approach and uses the post-postivistik paradigm, where researchers see an ad formed by social phenomenon. This study also uses interviews (in depth interviews) to strengthen research. The results of the discussion showed that the advertising creative strategy undertaken by FWD was a message ad by educated, lifestyle and show superior point, where FWD showed its superiority in the form of technology and flat rate.
Strategi Komunikasi Direktorat PemberdRawan ayaan Alternatif BNN dalam Membina Masyarakat Daerah Narkoba Kampung Pertanian Klender Anggle Elizabeth; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of the spread and illicit drug trafficking which is increasingly widespread in Indonesia needs to be done in every environment that is affected by drugs. This recovery process must use an institution whose background is to eradicate drugs and be able to establish good communication with fostered residents in each drug-affected environment. This study explains the role of the Directorate of Alternative Empowerment of the National Narcotics Agency in carrying out recovery in drug-affected environments. The purpose of this study is to describe the ability of an institution in fostering citizens in reaching the recovery stage as well as obstacles that occur when the environmental recovery of the drug takes place. This research methodology uses a qualitative approach to the type of descriptive research and uses purposive sampling as an informant selection technique. The results of this study indicate that communication strategies that will be more effective to improve the image of the National Narcotics Board in drug-affected environments.
Pemanfaatan Konten Kecantikan di Youtube oleh Remaja Siswi (Studi Kasus di SMA Angkasa 2 Jakarta Timur) Fadhila Ayuningtyas; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media, which was previously only used to communicate with other people, has now created a new phenomenon as a place or place for us to find and see the latest information about beauty. One of the social media that is often used today is Youtube. The focus in this research is to find out more, how to use beauty content on Youtube by teenage students at SMA Angkasa 2 East Jakarta by utilizing the beauty content on YouTube social media. This study uses a qualitative research approach with descriptive research type. This research data collection technique is in the form of in-depth interviews and documentation. Based on data analysis, the researchers obtained the following results, (1) Youtube is used as a source of information for beauty reviews, (2) Youtube is used as a reference for make-up to support appearance, (3) Helping women to find beauty treatments right.
Strategi Komunikasi Medical Representative PT. Sanbe Farma dalam Upaya Menjaga Loyalitas Klien Felicia Thaimiyah Putri; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Sanbe Farma is one of the biggest pharmacy industry in Indonesia that grow with a lot of customer. PT Sanbe Farma’s Medical Representative is applied some interpersonal communication strategic to the client in purpose to maintain the client’s loyalities to the company. In analyzing towards how PT Sanbe Farma’s Medical Representative maintaining the loyalities of its clients, the researcher is using Interpersonali Communication Strategy theory as the main theory of this research.Yhis research is a study case research, with a qualitative approach through a in depth interview and the result is validated with triangulation technique and the paradigm is post positivistic. From this research, the readers can earn some information about the effectivity of the application of an Interpersonal Communication Strategy Theory by the Medical Representive, related to how its influence the loyalities and the number of product selling that makes PT Sanbe Farma is one of the biggest pharmacy industry in Indonesia.
Strategi Kreatif Program Shopee Liga 1 di Indosiar Maria Erika Herawati; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Television is an electronic media that has a function as a means of delivering messages to the audience. Television creates a wide variety of programs or events such as information or news, entertainment programs, educational programs, educational programs, and sports programs.Sports programs have a wide variety of types such as badminton, volleyball, basketball and football.As in this research that discusses the creative strategy of Shopee Liga 1 program that aired in Indosiar.In this program will be followed by as many as eighteen teams who will compete to win the title.In this study aims to find out the Creative Strategy of Shopee Liga 1 program in Indosiar.Then in this study using qualitative research method, using post positivism paradigm.Using Peter Pringle's program strategy concepts such as planning, organizing, directing and exerting influence, supervision.
Strategi Kreatif Tim dalam Iklan Kecap Sedaap di Instagram Daniel Haposan; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explain the creative strategies performed by the creative team Kecap Sedaap for their marketing on Instagram to gain a lot of audience to increase number of consumers is based on the theory of marketing mix that consisted of the Four P (4P) which is product, price, place and promotion. This research method is a case study to study the creative strategy carried out by Kecap Sedaap team from DM Pratama Communication advertising agency which produces advertisements for the Kecap Sedaap Brand. Data were collected through interviews with members of the creative team of graphic design division and Media Planner of the advertising agency. Result of the research shows that the strategy used by the creative team works to gain attentions of the audiences.
Strategi Komunikasi Pemasaran Fit Center Club TM dalam Mempertahankan Loyalitas Pelanggan Syamaidzar Agusetyawan; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication strategies have an important role in maintaining customer loyalty, including for Fit Center Club TM as an authorized Herbalife distributor and weight management facility that faces the challenges to maintain good coach-customer relationships, as well as maintain customer loyalty. This study aims to determine the marketing communication strategy implemented by Fit Center Club TM in maintaining customer loyalty. This study uses descriptive qualitative methods and data collection techniques through observation, semi-structured interviews, and documentation of coaches and customers at the Fit Center Club TM as resource persons. The results show that Fit Center Club TM uses a personal selling marketing communication strategy that is integrated with the marketing communication mix such as sales promotions in maintaining good relationships and maintaining customer loyalty properly and effectively which keeps customers loyal and comfortable with the services provided during routine programs and non-routine activities.
Strategi Kreatif Program Mustang Morning Squad dalam Mempertahankan Eksistensinya Della Fahmi Fajarwati; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rapid technological developments make radio competing to create interesting programs. But it's not only interesting, but how the program is able to last a long time in the air and is able to retain its listeners. As one of the radio broadcasts in Jakarta, of course, Mustang Radio has prepared several superior creative program designs, one of which is Mustang Morning Squad. This study aims to determine the creative strategy formed in the Mustang Morning Squad Program in maintaining its existence. This study uses a qualitative research approach with a case study method. In this research, the researcher uses constructivism paradigm. The results of the research findings are, at the planning stage of the Mustang Morning Squad program using creative concepts, creative content, creative broadcasters, and creative promotions to maintain its existence.
Co-Authors Anggle Elizabeth Ariel Hizkia Bagas Radityo Wicaksono Daniel Haposan Davis Roganda Parlindungan Della Fahmi Fajarwati Fadhila Ayuningtyas Felicia Thaimiyah Putri Jessica Jocelyn Priscilla Maria Erika Herawati Natasha Klaresta Novianti Tanjaya Randy Desiawan Satya Candrasari Syamaidzar Agusetyawan Tabina Chairani Faridi Trie Wulan Sari Veneziastitha Christy Yunita