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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Ika Suhartanti Darmo
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

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Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Kepercayaan Warga di Yayasan Al-Sakinah Jakarta Alda Naidiya; Ika Suhartanti Darmo
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study was conducted to determine the effect of brand image and service quality on citizen trust in the Al-Sakinah Foundation Jakarta. In this study, the method used is Probability Sampling with a sample size of 109 respondents by distributing questionnaires that are distributed via google form. Data analysis was performed using SPSS version 25. Based on the results of the t test partially, the brand image variable (x1) has a significant and significant effect on the citizen trust variable and the service quality variable shows that the service quality variable has an effect on and is significant to the citizen trust variable. In addition, the results of this study with the F test, with results 145.432 > table f 3.082 shows that simultaneously the variables of brand image and service quality have an effect on citizen trust.
Pengaruh Interaction Design, Customer Review dan Promotion Terhadap Penilaian Kredibilitas Online pada Aplikasi Tokopedia Ricky Alexander; Ika Suhartanti Darmo
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research is to find out whether there is an influence of interaction design, customer review and promotion on the assessment of online credibility on tokopedia application. This study used validity tests, reliability tests, multiple linear regression tests, and hypothesis tests both partial and simultaneous with the help of spss version 20 programs. The sample was taken by 185 respondents. The research uses quantitative approach with purposive sampling technique method. Data collection is done by disseminating questionnaires using the Likert scale to measure each statement. The results showed that there is a positive and significant influence between interaction design, customer review and promotion on online credibility assessment on Tokopedia application.
Co-Authors Alda Naidiya Ayu Lestari Santi Della Regita Putri Diana Ulki Rahayu Ferris Timothyus Evan Ferry Felixius Jessica Angelia Mita Andriani Niken Gayatri Puteri Puty Nurusysyifa Ricky Alexander Yudha Sitio