Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Trie Wulan Sari
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

 1 
Strategi Komunikasi Pemasaran Produk Alutsista pada PT Bhinneka Dwi Persada Trie Wulan Sari; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The level of business competition is currently getting tighter, not least what occurs in the field of defense industry (INHAN) in the procurement of Main Tools Systems and Weapons (ALUTSISTA). PT Bhinneka Dwi Persada is a provider of goods and services. The purpose in this research is to find out how marketing communication strategies are carried out in marketing their products. Using descriptive qualitative research methods, researchers describe how marketing communication is carried out by PT Bhinneka Dwi Persada. Data collection techniques are observation, interviews, and documentation. The concepts used are the concept of Marketing Public Relations, the Concept of STP (Segmentation, Targeting, Positioning), and the marketing concept of AIDA. The results of this research marketing communication strategy conducted by PT Bhinneka Dwi Persada put forward the trust of prospective users and users, the application of the concept of marketing communication can be said to run well and effectively. This can be seen from the increase in sales activity from PT Bhinneka Dwi Persada.
Co-Authors Agustrijanto