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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Bagas Rian Christianto
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Kopi Janji Jiwa Jilid 574 Bagas Rian Christianto; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v9i3.731

Abstract

This study aim to determine the effects of promotions, and brand image on purchase decision on Janji Jiwa Coffee Jilid 574. The method in this study is a quantitative method. Based on this study, researchers used quantitative data from the distribution of questionnaires. The sample in this study was 105 respondents with a non-probability sampling technique and purposive sampling method. The tests in this study include istrument validity tests and reliability tests, classical assumption tests, and hypothesis testing. the results of the t-test, it can be concluded that there is a significant influence of promotion and brand image on the purchasing decision on the Janji Jiwa Coffee Jilid 574. Based on the results of the F test, it can be concluded that Promotion and Brand Image jointly influence the purchase decision on the Janji Jiwa Coffee Jilid 574.
Co-Authors Anjar Dwi Astono