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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Lawless Burgerbar Kemang Jakarta Selatan Maxmillianus Emmanuel; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to determine how much influence the store atmosphere and service quality have on customer satisfaction at Lawless Burgerbar Kemang, South Jakarta. This research is a quantitative approach using the SPSS Static 25 program with a total sample of 185 respondents. By using nonprobability sampling and purposive techniques. The results of this study indicate that the store atmosphere and service quality significantly affect customer satisfaction.