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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Genesius
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Store Atmosphere, Lokasi dan Variasi Menu Terhadap Keputusan Pembelian di Pempek G Putra Genesius; Joseph M.J. Renwarin
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Pempek in the Kemayoran area has a unique product taste, which is a taste that fits the taste of Jakarta people without losing its Palembang specialty that cannot be found elsewhere. There are also many small and medium-sized pempek businesses there, one of which is Pempek G Putra, which has been selling since 1990. This study aims to see whether the variables storing atmosphere, location and menu variations have a significant effect on purchasing decisions in Pempek G Putra amidst many rivals. The survey method with questionnaires through google form to 201 respondents, data filling techniques purposive sampling and non-probability sampling techniques, the results were tested with SPSS version 25. The results showed that the menu variation variables significantly influence purchasing decisions in Pempek G Putra, while the atmosphere store and location have no significant effect on purchasing decisions. Pempek G Putra can do decorations when there are certain events by using the services of an event organizer and must keep the parking lot clean by making cleaning schedules for employees.
Co-Authors Joseph M.J. Renwarin