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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Sri Wahyuni
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Viral Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Makanan Kekinian Sang Pisang Sri Wahyuni; Mariah
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of Viral Marketing and product quality on purchasing decisions for contemporary food Sang Pisang. This research is a quantitative research, researchers obtain quantitative data using Google Forms for that is by distributing questionnaires directly to respondents. The Processing Data Used the SPSS Statistics 25 program with a total sample of 162 respondents who live in JABODETABEK with the provision that the respondents had bought Sang Pisang products because the researchers used non-probability sampling and purpose sampling techniques. The results of this study indicate that Viral Marketing and product quality can influence purchasing decisions.
Co-Authors Mariah