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All Journal Edueksos : Jurnal Pendidikan Sosial & Ekonomi
Yudha Agil Prasetya Effendi
Sriwijaya University
Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analysis of Factors in Improving The Competitiveness of Small And Medium Industries of Songket Cloth Traditional Weaving Yudha Agil Prasetya Effendi; Deassy Apriani
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 12, No 2 (2023)
Publisher : Department of Tadris IPS FITK IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v12i2.13802

Abstract

ABSTRACTSmall and medium industries are the foundation for expanding employment and employment to improve the economy. Of course, the increase or development of the number of small and medium industries will continue to increase if the products produced can survive market competition both locally and outside the region. One of the small and medium industries is the traditional weaving craft industry and songket. This study analyzes factors in increasing the competitiveness of small and medium industries of songket cloth weaving in Ogan Ilir Regency. Data taken directly from 50 samples of the songket fabric custom weaving industry were analyzed using multiple linear regression. The results of this study show that simultaneously, the availability of capital, labor, productivity, product differentiation and marketing distribution have a significant effect on competitiveness. While partially, the availability of capital, labor, productivity, product differentiation has a significant effect on competitiveness, except for insignificant marketing distribution.Keywords : Competitiveness, Indigenous Weaving and Songket Handicraft Industry, Small and Medium Industry
Co-Authors DEASSY APRIANI