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Abdul Hadi Sukmana
a:1:{s:5:"en_US";s:32:"Universitas Islam Negeri Mataram";}
Economics, Econometrics & Finance

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Journal : Jurnal Perbankan Syariah

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Analisis Pengaruh Promosi dan Jaminan Rasa Aman Terhadap Keputusan Memilih Tabungan Mudharabah Bank NTB Syariah Mataram Abdul Hadi Sukmana; Muhammad Rido; Sirrul Hayati
Jurnal Perbankan Syariah Vol. 1 No. 1 (2022): Jurnal Perbankan Syariah
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jps.v1i1.5273

Abstract

Dewasa ini, persaingan di sektor perbankan sudah sangat ketat, dan karena itu, supaya bank dapat bertahan, maka harus memperhatikan kegiatan promosi dan jaminan rasa aman sehingga dapat menarik pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh promosi, dan jaminan rasa aman terhadap keputusan nasabah menggunakan tabungan mudharabah di PT Bank NTB Syariah Mataram. Sampel penelitian terdiri dari 200 nasabah Bank NTB Syariah Mataram yang dipilih melalui teknik judgment sampling. Regresidengan software SPSS digunakan untuk analisis data dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa promosi dan jaminan rasa aman berpengaruh secara simultan dan parsial terhadap keputusan nasabah menggunakan produk tabungan mudharabah PT Bank NTB Syariah Mataram. Temuan penelitian ini menunjukkan bahwa PT Bank NTB Syariah Mataram harus memperhatikan promosi dan jaminan rasa aman dalam rangka meningkatkan jumlah nasabah tabungan mereka.
PENGARUH STRATEGI PEMASARAN PASCA PANDEMI COVID-19 TERHADAP MINAT NASABAH MENABUNG DI BANK BSI MATARAM Abdul Hadi Sukmana
Jurnal Perbankan Syariah Vol. 1 No. 2 (2022): Jurnal Perbankan Syariah
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of product, price, promotion and place factors on customers' interest in saving at Bank BSI Mataram. Data collection using a questionnaire. The analysis model is multiple regression analysis. The results showed that the factors of product, price, promotion, and distribution jointly affect the intention to save customers with a coefficient of determination R Square of 0.596. Product partially influences customer saving intention with a coefficient value of 0.343, price partially influences customer saving intention with a coefficient value of 0.149, promotion partially influences customer saving interest with a coefficient value of 0.208 and location partially influences customer saving intention with coefficient value of 0.200. So this research shows that marketing strategies are an integral part of the banking world to get customers interested in saving in these banks.
Co-Authors Muhammad Rido Sirrul Hayati