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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Manfish: Jurnal Ilmiah Perikanan dan Peternakan
Yusri Muhammad Yusuf
Politeknik Pertanian Negeri Pangkajene Kepulauan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Efektivitas Pemasaran Ikan Hias Clownfish (Amphiprion Ocellaris) di PT Agung Aquatic Marine, Badung – Bali Mutiara Azizah; Yusri Muhammad Yusuf; Ratnawati Ratnawati
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1158

Abstract

The ornamental fish business is experiencing quite rapid development and has promising economic prospects. Ornamental fish is one of the fishery commodities that has the potential to become an export commodity because ornamental fish originating from Indonesia are in great demand by the international market. The development of the ornamental fish market is increasing but is not followed by a sufficient number of ornamental fish breeders and the lack of regulation of marine ornamental fish exporters in Indonesia, can trigger exporters to over-exploit natural ornamental fish to meet the needs of the ornamental fish market which can result in several species of marine ornamental fish It is threatened with extinction and causes the destruction of coral reefs because several types of coral reefs have direct symbiosis with fish. This research uses qualitative research methods or field research depending on what happens in the field, in this case PT Agung Aquatic Marine. The data analysis used is qualitative descriptive data analysis with data collection techniques through observation, interviews and documentation. Based on sales data for ornamental Clownfish (Amphiprion Ocellaris) from 2022 to 2023, sales show that sales continue to increase. Meanwhile, Clownfish (Amphiprion Ocellaris) which experienced a decrease in orders from customers include Clownfish (Amphiprion Ocellaris) with size (S). This could be caused by the quality of the fish not matching the customer's taste. However, there are also Clownfish (Amphiprion Ocellaris) whose orders continue to increase every month, such as Clownfish (Amphiprion Ocellaris) with size (M) and Black Clownfish (Amphiprion Ocellaris). This is because these ornamental fish have good quality according to customer tastes. Direct marketing of Clownfish ornamental fish (Amphiprion Ocellaris) at PT Agung Aquatic Marine can be said to be effective because it has been able to achieve sales targets and company goals that have been previously set.
Analisis Proses Produksi Larva Udang Vanname (Litopenaeus Vannameii)Pada Penerapan Fungsi Manajemen di PT. Benur Top De Heus Askra Kendari Rifqatul Jannah; Andi Baso Adil Natsir; Yusri Muhammad Yusuf
Manfish: Jurnal Ilmiah Perikanan dan Peternakan Vol. 2 No. 2 (2024): September: Manfish: Jurnal Ilmiah Perikanan dan Peternakan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfish.v2i2.48

Abstract

Understanding and knowledge about the application of management functions needs to be studied to facilitate the success of seeding activities. This research was carried out for 6 months located at PT. Top De Heus Askra Kendari fry. The aim of this research is to find out how the production process flows in the application of management functions in vannamei shrimp (Litopenaeus vannameii) hatchery activities at PT. Top De Heus Askra fry. The type of research used is qualitative descriptive research. The data sources used come from primary data and secondary data with the research methods used namely the listening method and skill method, while the techniques used are recording and note-taking techniques, and the analysis tool uses PESTEL analysis. The research results show that the production process flow is interrelated with the management function in vannamei shrimp hatchery activities so that goals can be achieved. At PT. Benur Top De Heus Askra's planning function includes preparation of suggestions and maintenance infrastructure as well as installation and management of the aeration system and the organizing function consists of dividing employee duties and responsibilities, directing, namely carrying out the duties and responsibilities of each employee, and supervision, namely evaluating each activity. The hatchery production process flow activities start from managing the aeration system, preparing brood rearing tanks, receiving broodstock, feeding, spawning broodstock, hatching eggs, preparing larval rearing tanks, stocking naupli, managing water quality, feeding and harvesting.
Co-Authors Andi Baso Adil Natsir Mutiara Azizah Ratnawati Rifqatul Jannah