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All Journal ISLAMITSCH FAMILIERECHT JOURNAL IEB: Journal of Islamic Economics and Business
Ratna Kusuma Dewi
IAIN Syaikh Abdurrahman Siddik Bangka Belitung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : IEB: Journal of Islamic Economics and Business

 1 
ANALISIS PERTUMBUHAN MUDHARABAH BANK MEGA SYARIAH ratna kusuma dewi; Harisna Rais
Journal Of Islamic Ekonomic and Business Vol 2 No 1 (2023): IEB Journal of Islamic Economics and Busines
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v2i1.16981

Abstract

Abstract This article explains the evolution of Mudharabah in Bank Mega Syariah. Bank Mega Syariah organizes general banking with a profit-sharing system based on Islamic Sharia. and has been operating as a sharia commercial bank since October 16, 2008. Bank Mega Syariah is licensed as a foreign exchange bank. With this status, the bank can conduct foreign transactions and conduct international business. Through this article, the author would like to explain the growth of Mudharabah financing at Bank Mega Syariah. Although it is one of the Islamic banks in Indonesia. However, in 2018-2019 Bank Mega Syariah had a peculiarity where the increase in Mudharabah was not successful. This research uses quantitative methods and literature review methods with descriptive research types. Based on the report, we note that Bank Mega Syariah applies the principle of profit sharing, although there are often deviations in its application. Keywords: Mudharabah, assets, liability, equity, musyarakah
MARKETING STRATEGIES AT BCA SYARIAH BANK IN INCREASING THE INTEREST OF THE MILLENNIAL GENERATION IN THE DIGITAL ERA Ratna Kusuma Dewi; Kiagus Arfan
Journal Of Islamic Ekonomic and Business Vol 3 No 1 (2024): IEB Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/p9rtke39

Abstract

BCA Syariah Bank's Marketing Strategy in Increasing the Interest of the Millennial Generation in the Digital Era provides opportunities and challenges for its existence. So Islamic banks must be able to use existing opportunities as best as possible, namely by improving marketing strategies in the digital era by embracing the millennial generation. The aim of this research is to determine the marketing strategy of Islamic banks in increasing the interest of the millennial generation in the digital era and also to determine the inhibiting factors in the marketing strategy carried out. The collection technique is through documentation. Data analysis using qualitative descriptive. The research results show that the marketing strategy of Islamic banks in increasing the interest of the millennial generation in the digital era can be done with a marketing mix strategy, namely creating a condition called bank less (banks without offices), the existence of product innovations that can attract the interest of millennials. namely marriage savings and sacrificial savings (one person one goat), digital banks are able to save costs because they are easy, simple and cheap, promotions by creating creative content competition activities, promotions involving influencers/clerics/artists and promotions involving an active role.
Co-Authors Harisna Rais Kiagus Arfan Muhamad Nurdin