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All Journal International Journal of Review Management Business and Entrepreneurship (RMBE)
Andika Pulung Buwono
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Economics, Econometrics & Finance

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The INFLUENCE OF MARKETING MIX ON THE PURCHASE DECISION OF ELECTRICAL PRODUCTS AT PT SINAR TERANG INTI Andika Pulung Buwono
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3194

Abstract

This study aims to determine how the significant influence of Product, price, Place, Promotion on the service Products of PT SINAR TERANG INTI. The factors studied are Product (X1), Price (X2), Place (X3). The population in this study were all final consumers of PT. PLN (Persero) UP3 Mojokerto whose number is known for sure (finite). The sample in this study used purposive sampling, which is a sampling technique with certain criteria.
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